Ah, that’s better! I’ve been meaning to change the Business Plus Baby logo for months now, but although I had an idea in my head it didn’t look so good on-screen. This weekend I finally got my pixels together and here it is.
If you’re sorting out your graphic design at the moment, here are a few tips I’ve learned the hard way!
- Pick a design that looks good at any size. A design might look great in the banner of your website, but try reducing it down to a logo that will fit on a business card and it might look like the remains of a swatted fly!
- Pick a strong colour and a clear (ie not frilly, twirly or flowery!) font for your lettering. I had green text that looked good on my banner against a white background, but when I tried putting on a 125×125 advert (like the ones to the top-right of this page) you could barely read it.
- Choose a logo that looks good in black and white or grayscale. You never know when you might need to print it and not have the option of using colour.
- I’ve found it useful to take parts of my banner and use them in other places – I’ve used my orange flowers on my Facebook page and as bullet points on my e-book, for example. Not everyone will want to do this, but it can be a useful way of sprinkling your branding around but not using a full-on logo.
Do you have any tips on choosing a logo or website graphic design?