Tell me more…
A coach listens intently to understand what is important to her client and what may be holding her back. The coach helps the client to define her goals, then works with the client to make sure she takes the steps to achieve those goals.
What are the benefits?
- You can choose how many hours you work
- You can work from home by phone
- You can branch out into other areas such as writing and running workshops
Things to consider…
- Coaching is a difficult service to sell, especially if you have no experience in marketing. It's not easy to describe what the client will get or what the end result will be. If you decide to begin a coaching business, allow for a lot (often more than 50%) of your time to be spent on marketing in the first few years.
- The good news is that you can work over the phone from anywhere. The bad news is that you're competing with every other coach in the world who can do the same! It's highly unlikely that you'll be able to build a business as a general coach – you will need to specialise. When choosing your specialism, make sure you pick one with clients that can afford to pay for your services. For example, people who have just lost their jobs may need your services, but they probably won't have the money to pay for you.
- You are much more likely to succeed in business coaching if you already have a background in business. Some coaches argue that the core of coaching is the listening, and that you don't need business experience to do this. However, experience in your specialist area will give you credibility in the eyes of your clients and make it easier for you to understand them.
- Before paying for a coach training course, investigate the training provider and course thoroughly. While many are reputable, there is nothing to stop anyone starting a coach training company, so it pays to do your homework. Courses come in a variety of lengths and prices, so weigh up exactly what you want from a course and if you're getting value for money. Ask to speak to recent students who have succesful coaching businesses.
- Examples of coaches who have specialisms
www.thedivorcedoctor.co.uk (relationship coaching)
www.candocanbe.com – (marketing coaching for small business owners).
- Some coach training organisations (there are others)
Coach U (I trained with Coach U)
- Coaching information and resources
Coachville – resources for coaches, some free.
Lifecoach Directory – aimed at people looking for a life coach, but check out the FAQ page for helpful description of what coaches do, plus the experience and qualifications they need.
New Coach Connection – a Yahoo group supporting new coaches.
Not convinced that life or business coaching is for you? Take a look at other business ideas for mums.