In today’s post I’m answering a question from Janet Hipkiss of Corporate Angels . Janet has been thinking of working with a coach and asks:
“How do I choose? Why would I need one? It’s a minefield out there!”
First of all, why would you want to work with a coach? Being a business owner can be lonely. A coach could help you if you’re looking for a sounding board, some direction, someone to help you clarify, define and reach your goals or to get over any mental or emotional blocks that stand in your way.
If you’re looking for advice and information, then you’re probably better suited to a business consultant, adviser or mentor than to a coach. Although there is usually some overlap between these different roles.
And why does it feel like a minefield? There are just so many coaches out there, all offering something slightly different and using a variety of descriptions like ‘money coach’, ‘success coach’, ‘marketing coach’, ‘life coach’, ‘personal coach’. The coaching profession isn’t regulated in the UK, so anyone can call themselves a coach. Coach accreditation and training is very much available, but not everyone calling themselves a coach will be trained or accredited, plus the length and depth of the training varies a lot.
The word ‘coaching’ is now used to cover a huge range of support that includes the description I gave at the start of this post but is also used to cover things like 1-to-1 tuition, mentoring and training.
To make it more confusing, what you think you want from coaching isn’t always what you really want! [Read more...]