branding

The Secret Weapon to Outpace Your Competition

unique selling point

by Helen on February 20, 2012

Today’s guest post is from Kim Timothy, graphic designer and branding expert at Boutique By Design. Kim is the designer of the Earn What You Deserve as a Mumpreneur logo, so I can recommend her personally, too! Over to you, Kim… You have a business. You’ve worked hard to build your dream and now success [...]

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Build a Little Biz: Happy Birthday!

Karen Gunton

by Helen on June 1, 2011

Way back last summer I was reading a thread on the Launch Coach‘s blog when I stumbled across a comment by Karen Gunton. Karen was working on her blog Build a Little Biz, which has pretty much the same aims as Business Plus Baby, except she’s in Adelaide, Australia and I’m in England. We exchanged [...]

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How To Brand Your Mumpreneur Business

branding

by Helen on February 28, 2011

Last week I wrote about why branding is so important in business, even if you’re just running a little business from your kitchen table. Today I’m reviewing a product that will help you to create your stand-out brand. That product is called Build a Brand and it’s by Australian-based mumpreneur Karen Gunton. Karen is a [...]

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Why Branding Is So Important For Mumpreneurs

baby brand

by Helen on February 25, 2011

Let me tell you a story… Julie makes blankets for babies. Not just any old blankets, but beautiful, soft, hand-knitted ones. Each one is unique and carefully knitted to order. The reason Julie started her business is because her friends loved the blankets Julie knitted for her baby so much they wanted to buy one [...]

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