Three ways your business could be advertising but isn’t

salesEffective advertising is the backbone of a successful business! It is the definitive way for businesses raise their game, grab audience attention and get noticed in the sea of competition. There are a million and one different forms of advertising, some of which you’re undoubtedly utilising and some which may have passed you by, if you want to maximise your exposure in an effective and engaging way then it is time to think about branching out with new, creative and effective advertising techniques. Continue reading “Three ways your business could be advertising but isn’t”

Mums’ Business Directory: how to get free membership!

Join Us on the Mums Business DirectoryHave you heard of Mums Business Directory?

It was created by a friend of mine, Emma Burford. Emma was running her personalised chocolate gift business when she realised it wasn’t easy for mums in business to find everything they needed all in one place.

Emma says “The whole concept of creating the Mums Business Directory was to support mums in business and highlight the many fantastic websites out there under one roof so they can easily be found.” Mums Business Directory has grown rapidly with over 500 members from across the UK covering all main business sectors.

You can become a member of Mums Business Directory here (price £10 per year for bronze membership).

If you’d like to earn back your membership fee, you can get commission when you refer other business mums to Mums Business Directory. Each referral pays you £2, so five Bronze referrals will cover the cost of your bronze listing for the year. Display badges and links are all available to members on the Mums Business Directory site together with further details about the Affiliate Programme and online instructions. Affiliate links can also be included in emails and posted on Twitter and Facebook.

“I’m launching the Affiliate Programme to reward Mums Business Directory members who choose to advertise the directory through banners and links on their sites. It will help them to earn a passive income to support their business while promoting the directory at the same time.” says Emma.

If you’d like to stay up-to-date with news for mums in business, why not join my mailing list?  Sign up and I’ll send you copy of  my e-book Running a business around a family: 9 steps to success

Advertising Ideas For Mumpreneurs

If you’re a new business owner, the chances are that advertising is the first marketing tactic that comes to your mind.

That’s partly because we’ve been exposed to TV and print advertising all our lives and we’re already really familiar with it. But it can feel strangely comfortable too, because it’s hands-off. It takes confidence to stand up and talk about your product, but if it’s in print then you don’t have to speak to anyone!

The trouble is that advertising can be expensive if you’re a tiny business. Very expensive. And I’m not just talking about the cost of placing a single advert, either. The chances are that one advert probably won’t do the trick because it needs to be part of a campaign which builds familiarity and visibility. Continue reading “Advertising Ideas For Mumpreneurs”