How To Make Running A Business From Home Work For You

If you are considering starting your own business, there are many possibilities out there. You can set up a stall at a market, rent your own shop, or even rent office space. However, when you are just starting out, it can sometimes be easier to start from home. It might sound like a challenging task to run your business from your home, but for many people, it is the perfect place to get their company started.

How Will You Sell From Home?

How you choose to sell from home depends on the type of business you are looking to start. If you are going to create things, then you could try sites like eBay or Etsy as they have everything you need to set up your virtual shop. If you are looking to specialise in freelance work such as accounting or writing, then you will need to put yourself on dedicated sites where you can secure work. There are many easy-to-use freelance websites which you can use to promote yourself and find new clients.

Fewer Costs

If you start your company from home, you are already reducing your costs compared to others who rent office space. Although there will need to be some expense, in the beginning, you should be able to run your company at a fairly low cost. How you promote, your company is also key; if you want to advertise, then you will need to spend at least some money to get the results you want. Sites such as Google AdWords can be beneficial because you can select to pay per click.

Managing Staff

If you feel that you need to have another person to help you, then you can make it work even though you are working from home. If you have a dedicated office at home, then they can come to work with you. However, you can also utilise the freelance websites and hire someone who also works remotely, or you can recruit someone especially for that role. If you are going to recruit, then you will need to take into consideration all of the things that go along with it such as salary and pension schemes. There are companies that can help with things like a pay stub maker; it makes it easy to print out a pay stub for your employee and to keep a record.

Work/Life Balance

Probably one of the biggest bonuses for having your company at home is that you can create an excellent work/life balance. Although starting a new business is hard, you won’t have to worry about commuting to and from the office, or the worry about another building’s security. It also means you can share your time with your business and family more easily. You should, however, learn to set yourself a schedule so that you know when to stop working.

By creating your business at home, you can forgo all the usual hassles of new business and focus on making it a success.

Image: Liquene

Your Product Is Failing – What Next?

If you want to keep your customers coming back to your business, one strategy is to release new products every now and then. Not only should this help you to retain your loyal customer base, but it will also make it much easier to attract a new customer base to your company as well. If you are careful to carry out the necessary market research while creating and developing a product, then it should be a big success upon launch. However, there might be some cases when no amount of market research can save you. Sometimes, you need to face up to the fact that a new product is failing. Think that’s what’s happening to your new release at the minute? No problem – here’s why that might be and what you can do about it.

Improve Your Marketing Strategies

One reason why people aren’t buying your new product could be that your marketing strategy isn’t hitting home. Without a good marketing strategy and campaign, you won’t be able to make many people aware of your product. Even if you are successful in spreading the word, your marketing might fail to compel people to actually buy the item. So, take another look at your marketing. Carrying out some slight changes could really improve the overall campaign. Otherwise, it might be worth going back to the drawing board and starting from scratch.

Tweak The Product

It could also be that your product just isn’t up to scratch. If the quality isn’t quite as good as you had wanted, it’s worth getting in touch with a company like who can use modern manufacturing techniques to help bring your product up to the standard and quality that it needs to be. If some small changes won’t make much of a difference, it’s probably a good idea to go back to the design stages and completely revamp it for a relaunch.

Consider Changing The Price

Maybe the price is putting customers off your new product? Sure, you need to come up with a retail price that will cover all your costs and help you make a profit on your sales. But the final price shouldn’t be so high that potential customers think it is expensive and overpriced. Otherwise, there is no way you will make enough sales to make a profit! If you need some tips on pricing products, there’s a really good guide at

Admit Failure

Sometimes, products fail and there is no way of reviving them. You need to be able to spot when there is no way of saving a product, so that you don’t waste too much time and energy on it. Don’t worry about admitting failure – it’s nothing to feel bad about. After all, we’ve all been there before! Now it’s just important that you move on to another more successful project!

Don’t let a poor product bring you and your business down – always follow the tips above to make some important improvements!

Image: JeongGuHyeok

Have You Got Your Finances In A Row?

When it comes to needing to keep things in a row, your finances are usually the number one priority. Your money isn’t a sitting duck, but it does need as much looking after when it comes to being out of the water: you’re running a business, and you’re not used to it! You’ve got to cope with business costs, trimming off unnecessary parts of those, making sure you’re making a profit by the end of the day, and that all your employees are paid on time and in full. Sounds like a lot already, doesn’t it? If you’re not skilled in the art of accounting, or even having to look after any money that isn’t your own, this is the post to get you started. Here’s some quick tips and tricks to show you the ropes.

Get Your Needs Understood

Your new business needs money, and you don’t have the money! You can try and make the money yourself, but it will take too much time and won’t have the right payoff. So, that means you’ll have to turn to loans. Don’t worry, they’re not as predatory as you think! Try a credit union, as your needs will be met first and foremost by one. Think of it as a bit of a secret weapon in this wide world of corporate ownership.

Using something like a credit union would go a long way in helping you make sure you have all the funding needed when you first startup, as they can be a lot easier to tailor towards you. They’re smaller than banks in their financing ability, but that’s what you need to make sure you’re not paying unnecessary fees you didn’t even know existed, and seeing as they’re usually more local, they’re a lot more accessible.

Hire a Professional

So of course this is going to cost extra money at the end of the day, but when you desperately need to make sure your books are balanced and that you’re on track for your end of month targets, it’s going to be worth it. You don’t even need to hire an accountant on a permanent basis, and outsourcing is always there when you need it. With this, you can find someone who properly fits your business model, and build up a good reputation amongst the temping community.

An alternative to this is to try out a helpline when you need advice. Looking into accountancy, audit and tax skills for just a bit more security when it comes to coping with your financial records means you’ll quickly come to terms with everything you have to do. If you think you could fit it into your days, make sure your schedule has some time dedicated to studying the ins and outs of the financial world.

Your finances are always going to be important to your business at its core, so don’t let them fall by the wayside. Focus on everything you have to do as a unit, and treat everything equally!

Image: Timisu



The Importance of Understanding Different Consumer Markets in Business

Work in business car sales? It can be incredibly difficult to hit your targets and maximise profits each month and even the best salespeople have a dip in form from time to time. The best way to maximise profits and have a lucrative career in this field is to use all the tips, tricks and techniques to close deals. Another important, yet sometimes overlooked, aspect is to be fully aware of the different consumer markets out there – what works on one consumer will not work for another.

Consumer Markets

This means that you must be aware of the different markets and how to close deals for a range of consumers. Customers will have different requirements, budgets and tastes, so you should be aware of different groups and how you should approach selling in order to maximise profits and close deals. Preparation is the key to success in this industry, so read on for advice on different markets that you will encounter as a car salesman or saleswoman.

Young & Or New Motorists

Young drivers, or those that have only recently passed their test, are a key market. These consumers will be looking for their first vehicle, so they will be excited and likely to have many questions (they are also likely to have a parent or similar figure with them). Positivity is key with this group, but often they will be shopping for the cheapest cars on the lot and ones which do not cost much to insure and run. Always remain friendly yet confident when interacting with this market.


Professionals tend to have done their homework and (typically) will be looking at slightly more expensive and stylish models. Although they know what they are looking for, they can be a tricky market to crack as they understand how the industry works and may look to bring the price down by haggling or comparing prices. This is why confidence is key with this market.


Families tend to shop for large, reliable and safe vehicles. Knowing how to communicate to parents and considering their children is crucial for this market, so you must be able to put yourself in their shoes. Being friendly but also showing your expertise can put you in the driving seat for negotiating and picking the right car for their needs.


Older motorists may need advice in selecting the right vehicle for their needs, so you should always listen carefully and be friendly in your approach. Build a rapport and observe what the best car is for each individual customer, but if they have a particular car in mind and have done their research then always look over the vehicle with them.

Disability Access

It is vital that everyone working in car sales needs to be aware of those that require disability access/options and can cater to their needs. Specialists like Mobility Solutions have a wide range of wheelchair accessible vehicles (WAVs) that serve an important purpose. A sound working knowledge of this industry, the Motability Scheme and how the car’s work allows you to confidently help this market to find the right automobile for their particular needs. Thanks to the many excellent adaptations and technology in modern-day vehicles, there is an increasing number of motorists with a disability passing their test and joining the roads.

These are the main consumer markets to be aware of – as you can see, it is about adapting and connecting with each group. You must also always be confident, show your knowledge and listen to their particular needs. Being able to change your approach based on the customer allows you to connect with the consumer and maximise your sales, as well as make you an observant, thoughtful and personable salesperson.

Image: Burak Kebapci


Are You Ready For A Home Business?

Career choices can be both tricky and simple to make. When it comes to changing your entire model however, that can be a real upheaval to struggle with! Your life can be turned upside down if you go in too fast too soon, and there’s a lot of planning to start off with. So in the same way that you can easily decide to become a freelancer on a whim, you can easily decide you want your own business (and the two are different after all). However, do you have anything other than your idea to backup your plans? If not, this is the list for you to make sure you’re on the right track.

Are You Satisfied with Your Current Job?

Starting your own business is going to be tricky if you have nothing to fall back on in terms of finances , so make sure you haven’t already quit the job you have! Secondly, is the job you’re working something you’re happy with?

This is something that can be quite confusing to think about. If you’re not looking forward to going into work everyday, or you’re not receiving the results you want from your daily grind, leaving your position might be the right decision. But I remember getting so much out of my job when I first started? If all you have are memories to your name, and you’re not experiencing the same payoffs in the here and now, it’s time to work on that business plan you have in the back of your head!

Can You Read the Statistics?

The long and short of it is that statistics let you know how you’re doing in your business. If you’re confused at the prospect of your profit and loss, or you can’t read the monthly data table of what you’ve achieved in the past few weeks, you’re going to be at a loss.

Yet, it’s not the end for your business dreams! Look into some tableau training to make sure you’ve got all the advantages you can for running an entire company all on your own, as this won’t take too much out of your schedule whilst still being incredibly informative. It can even be a good way back into a traditional career if you find your own business isn’t the route for you.

Do You Know all the Risks?

Running a business is always going to be risky, and that is something we all know when we think about starting our own companies. However, do you actually know the details of what you’re going to have to deal with?

Risks aren’t something you’re always going to fear of course, and a lot of risks are those we can use to our advantage. But knowing the general trends in leadership challenges and financial backing is going to be the number one thing to letting you know that you’re ready.

Look into some of the skills above to make sure you’ve got business under your belt!

Image: Pexels