Three Marketing Secrets that Will Get Your Accounting Start-Up Noticed

It’s not a secret that the majority of new start-ups often end up failing, with many of those failures happening in the first year of operation. There are all kinds of factors that can lead to the failure with finances being the top reason and then other factors, such as a lack of motivation or focus, getting bad advice, and just a lack of understanding on how to operate and market a business in general.

If you are currently just finishing up your online bachelors of accounting with the goal of opening up your own accounting company as soon as you graduate, then you obviously want to be sure you don’t end up as another failure statistic. Sure that bachelors of accounting will prepare you from a knowledge standpoint, but you need to have more than knowledge in the field in order for your business to succeed.

Here we’ll share three marketing secrets that will help to get your brand new start-up noticed, which will, of course, help increase your odds of success.

Get a Website Up and Running Immediately

The number one top priority in your marketing plan should be to build a website and have it go live as soon as possible. Nowadays, websites are an absolute necessity. It’s how people find you, it provides you with a way to engage with customers, and it gives you a chance to start building credibility in the industry. Your website instantly increases your level of professionalism and authenticity, which in turn helps to create trust in your “brand”.

And while you’re at it, don’t just stop at the website; you’ll also want to get on all the top social networks. One of the biggest secrets to marketing nowadays is that you shouldn’t be selling yourself or your product. Instead, focus on engaging with potential customers. Social networks are the perfect place to do this. You can also link back to content on your website and vice versa.

Start Blogging

You’ve probably read about the importance of blogging a number of times by now, and maybe you’re sick of hearing about it, but there’s a reason people keep suggesting it as a useful tip. Blogging truly does help to build your business.

When you add a blog to your website, it helps boost your Google rankings, which means more people are likely to find your company. Not only that but it starts to create an image of yourself as an industry leader, an expert, someone who really knows their content. From a client’s point of view, this is the kind of person they want to trust with their accounting needs.

Identify Your Target Client

The final tip is to make sure you know exactly who your target client is so that you can figure out the best path in reaching them. Your target client can’t be “everyone”; you need to hone in on a specific audience.

Put the Secrets to Good Use

Now that you’ve uncovered the top three secrets to marketing success, it’s time to put them to good use.

Image: Jacmack34

3 things every network marketer must do to become successful

The best way to be successful in any kind of industry is to look at successful people and analyse their skills, their tactics and learn from their actions. Multi-level marketing is no different. When you study the top earners within the world of network marketing, you begin to notice many similarities. Of course, they have different backgrounds, personalities and upbringings, but their attitude, pattern of behaviour and work ethics are all very similar.

You may think that you need this success before you start recruiting with confidence, but this is not true. Whether you are 1 month or 10 years into your network marketing career, all you need is to do is be self-assured and assertive. Here are the most important 3 things every network marketer must do become successful in this continuously rising business industry.

Be a product of your product

Whatever your chosen business for network marketing, it’s really important to genuinely have love and appreciation for the product or service you are selling. People can see straight through a fake act. What is the best way to fall in love with your product? Become a product of it, use it consistently and make it a part of your life.

If you use this product yourself, it’s going to be really easy to sell it; you won’t even really need strong sales skills. This is the best part and probably the most important; all you have to do is promote yourself using the product and show the positive effects, results or outcome the product has given you. It’s subtle and will draw people in without them even knowing it.

Think about when you get one of those cold sales calls for a new energy supplier, if you’re not actually interested in changing your energy supplier, you don’t even listen to what they have to say, as soon as you realise they are selling you something, a wall goes up. However, they may actually be selling you a really amazing offer that actually suits you better, but the truth of the matter is; people don’t like to be sold to.

If you are simply promoting how a product has changed your own life, it stops the ‘sales wall’ from going up and you will find over time, people will become more and more interested in what the product has done for you and they will want one for themselves!

Sponsor – don’t recruit

Apart from selling, the other part of network marketing involves ‘recruiting’ other people just like you to bring into the business and you build profit from the sales they make. How to be successful in this part? Don’t look at it as recruiting, look as though you are sponsoring. The more happy, trained and content they are within the business, brings you more success, so take time to train them, celebrate their success and support them when things get difficult.

Sponsoring and selling can sometimes also send out conflicting messages. If one minute you are posting on social media about how amazing a product is and how much you love it and then in the next breath you are showing off about how much money you have made and how successful you have been, it can scare away your sales as they will see you in a completely different light.

Try and avoid talking about money or income publically as a rule. It is something you can share privately with your potential team recruits because let’s face it, money is one of the main reasons people do anything, but avoid posting about it publically at all costs. Success will shine through in the form of confidence and happiness.

Aftercare is everything

There is one thing both parts of multi-level marketing have in common, aftercare is EVERYTHING! In sales, if you are providing an excellent aftercare for your customers, they are going to tell their friends about you and how happy they are with your product, service and business, who will tell their friends and their friends. If someone’s not happy, help them, offer to meet with them to discuss. Set up group chats for all of your customers so that they can give their own help and advice to each other when you are not available to.

Same applies to your team members, if you are making them feel good the more likely they are to succeed in their business. Don’t just be their up line, be their friends, meet up with them regularly, give them a call every so often just to see how they are getting on, organise team building events for you all like this treasure hunt in Scotland to help you all bond and have a giggle at the same time.

If you take a look at any top earner in network marketing, they all have these 3 things in common. If you can apply them in your business then you are well on your way to a happy, successful and strong business.

6 Tips to Boost Creativity for Successful Business Ideas

Business ideas that have the highest level of business potential energy always come from an entrepreneur who is creative. Most people start a new business taking inspiration from another successful business and then find themselves failing miserably at it. This is because they are banking on something that is already in the market and there is no creativity in it. Remember it is the ideas that make successful businesses, so here are six tips to increase creativity when thinking about those business ideas.

  1. Always keep a notebook with you because creative ideas don’t come with an announcement. They just barge in your brain and leave as quickly as they came. So it’s best that you write them down. You can come up with awesome ideas when you prepare your launch, watch TV, or even while driving a car or bike.
  2. Be relaxed and never brainstorm while stressed out. You may be running deadlines but remember, haste makes waste. It you are stressed out, watch some TV serial on Netflix or do something similar that relaxes you. There was a friend of mine who was having trouble with Netflix proxy errors and while searching for a way to fix them, he had an amazing business idea.
  3. Change the routines of different things in your life. Add some flavor to your life and start doing things differently. Forget those previous habits that you have and do something new. The experience will give you a new perspective about things and help you in boosting your creativity.
  4. Be observant and carefully consider everything around you. Pat attention to details and appreciate the little things around you. Ask questions from yourself about things you observed and why you looked at them in the first place. Psychologists say that this behavior awakens creativity within people.
  5. Network with successful businessmen and learn from their stories. Contemplate how they achieved their success and what made them go through all those difficulties. Once you get into that state of mind, you start looking at things differently and this awakens creativity within you. Meet people and exchange opinions and experiences with them. This will give you exposure to newer prospects.
  6. Reinvent things around you. Take multiple products and assign them a different perspective. You can also try combining two or three products into one. Think about the different usage of all the products around you. All these activities may assist you to increase your current level of creativity and develop different business ideas.
  7. Try different settings and utilize places that help you boost creativity. Places that can increase creativity are all around you. A creative place can be driving alone in car. Different studies have found that showering in your bath, boring meetings and running are activities that actually help you with having creative ideas.

These were seven tips that can help you boost your creativity and thing of that perfect business idea that can be fruitful for you and your young child. Try them out and tell us how they worked for you.

Image: Pixabay


School Lessons Which Apply To Running A Business

School? It’s just an easy holding pen for kids and it has nothing to do with the real world. Life starts when you get a “proper” job. Sadly, that is how lots of adults view their time in education. Yes, there are differences between university and a fast-paced work environment, but it doesn’t mean learning is obsolete. On the contrary, there are lots of life lessons which stick with people from their first day of nursery school to retirement.

Here are the skills you developed in school which will help create a successful business.


You’re late! The three words every student dreaded and still dread to hear. There is nothing worse than being told off because you woke up late or the bus broke down. Why? It’s because the teacher always made an example of the late attendees and it was embarrassing. Well, it’s good that they did, even if you didn’t think so at the time because punctuality is a prerequisite for businessmen and women. If you are late to a meeting, the client will cancel. If you don’t deliver promises on time, they will take their business elsewhere. By being prompt, you give the company the best opportunity to develop a healthy reputation which generates leads.

Quest For Knowledge

So, you don’t think you liked school? Don’t you think it had an impact on your desire to learn? The ages of 11 to 18 may not have been perfect, but that doesn’t mean school was all bad. Today, there will be topics which get your creative juices flowing and encourage you to learn. And, that is a remnant of your education. The best business people from around the world continue to read and study to this day. From studying Masters of Marketing online to reading a business book, they realise knowledge is power. You just have to find a way to channel it into something enjoyable.

Interacting With Power People

There was a hierarchy at school: the teachers at the top and everyone else underneath. As such, students had to find creative ways to debate and question the methods of the men and women in charge. It might have been a funny quip or pointing out hypocrisies, but students found a way to interact. There is no better experience for a business person to have because the balance of power is seemingly in the hands of customers and clients. However, you need to nudge them in the right direction to get the best results, and you can do this with words that gently manipulate.


Maybe Microsoft didn’t exist when you were at school, but presentations have been around for years. Nowadays, they are mandatory for students, employees and employers alike. For the people who are familiar with public speaking, this isn’t a problem because they understand the basics. The rest struggle because it’s an art which requires practice. Even though it was a classroom full of friends, you can draw on that experience the next time you address a crowd.

See, your your schools days weren’t so bad after all!

By StFX (StFX) [Public domain], via Wikimedia Commons

New Year To Do List For Big Planners And Organisers

You are a natural-born planner and love being the person behind a masterplan. Having everything organised gives you a tremendous sense of satisfaction and well being and deep down you know things make more sense when there is a logic to them, whatever that may be.  

Whilst some people might never understand your frame of mind, you should be proud of who you have turned out to be; not that many people enjoy being on top of projects and life-plans. In order to make sure you have a terrific year, we have prepared a number of tips below for you to make the most of your unique skills!

Plan a big party for the end of February

Now that the year is over, you have all this energy to spare and with your family taking control of the Christmas preparations you have nowhere to spend this. With your great planning and organising skills, there is something you could do that would satisfy large numbers of people. Why not throw a big party at the end of February and before the colder weather starts to take hold of the country? This could be a great way of showing your skills off to your friends by putting together a cool pool party with some summery drinks and fancy costumes. If you’ve never planned any big events in the past, read the Complete Event Planning Guide. It will give you some ideas into party-planning.

Enter higher education

Your family told you you would make a great planner and you have always wanted to put your skills professionally into practice but never really came across a course that you found that interesting. If you like seeing projects completed and following these through from the conception stage, and are interesting in what experts do to measure risk and avert this by putting in place a solid strategy, then you could be interested in enrolling in the online Project Management Graduate Diploma that RMIT are offering. Having run courses in project management for over 20 years, they are a good institution to join.

Plan a long trip

You and your boyfriend have long been talking about taking the ultimate road trip. He has been putting it off since this involves doing research on the entry requirements placed by each country you intend to visit and also doing some checks on the vaccination requirements of each destination. With time in your hands and a great organised mind to get on with the task, perhaps it’s time you manage this aspect of the trip, the more bureaucratic one. If you and your boyfriend have decided on which countries to visit already, then just compile a list of these and study the visa and health check requirements of each.

Help a friend plan a wedding

You are not getting hitched yet, but your friend is. He proposed in the most wonderful deserted beach in the country and you two have been talking about it ever since. With tears in her eyes it’s all a bit too much for her and you have decided you will help her plan her wedding. Her organisational skills are not very good, anyway, and this will be the perfect wedding gift from you to her. Spend hours talking to her about her boyfriend and childhood. Find out as many quirky details about her life as possible; this will help you find the perfect theme for her wedding. Not saying you have to turn the banquet into The Little Mermaid’s hiding corner, but it would be good to decide on a style for the big day. Find more ideas here!

Rearrange your mother’s jewellery

She can never find what she is looking for in her jewellery box and is always late, as a result, to meet her friends. She has probably mentioned that she would love to be a bit more organised hundreds of times but you have never really known how to help her until now. You have searched in her jewellery box dozens of times (you love her amber pendant from when she was young) and know very well how she feels. The last time you pulled the chain from the box you nearly ripped it off as it was badly entangled with other pieces of jewellery. Start by buying her a bigger jewellery box and make sure it has many compartments where you can fit her various gold items.  

Come up with a brilliant exercise routine

You have been going on all winter about getting fit and showing your body to the nearest world population in a bikini in your local beach. Thing is, you haven’t touched a workout machine in the entire season and your dad has been kind enough to offer you lifts every time you were going out. As a result, exercise is well overdue. Utilise your planning skills to structure an exercise routine that will help you tone your body. Don’t only limit this to a single exercise form but make sure you mix a few; this will ensure your entire body gets a workout and not just your legs, for instance. This video will ignite your inspiration!

Putting all those valuable organisation skills to good use doesn’t need to be a challenge. We shine when we learn to value and appreciate the skills that used to haunt us. Your tidiness needn’t be a curse anymore and instead, you could embark on the above journeys in order to show to the world you are an incredibly talented and organised individual.

Without any further hesitation, get your notebook out and start contacting some bands for that awesome party you are about to organise, undust your pencil case and enroll in that university diploma that you’ve always felt intrigued by or head towards your mum’s bedroom to rearrange her jewellery. Being tidy and a massive planner is something to be proud of and not hide away from your friends or family.

Image: Kaboompics