From Online Sale to Your Customer’s Door: A Guide to Packing and Shipping

Customers these days are not just interested in finding the right product at the right price they are also judging your business on how smooth and quick the process is between placing the order and getting the item in their hands.

If you want to grow your online business and enjoy repeat custom in a competitive environment it is essential to get every part of the transaction right.

Here is a look at various aspects that can help you achieve that aim of delivering a great service and product to each customer, including how to choose the right packaging and what to look out for in the shipping process.

Packaging is an opportunity to improve the customer experience

Gone are the days where packaging and shipping were just a means to an end and where little attention was paid to how the item was delivered to the customer, as long as it arrived within the stated timeframe.

Savvy e-commerce exponents quickly realized that presentation, packaging, and shipping are all an integral part of the customer shopping experience and this means that your business has a great opportunity to make a positive and lasting impression.

Impressing your customers and exceeding their expectations is a great way to build an e-commerce business and if you manage to make something as simple as opening the package an event in itself, this is going to have a potentially fundamental impact on the brand experience overall.

Finding your product neatly packed, attractively arranged, and even with a personal note enclosed, are all tactics that have been shown to have a positive impact on customers.

Attention to detail

In much the same way that you would be diligent enough to check out, for any special packaging requirements relating to certain products you are shipping, you should consider the chance you have at this point to stand out from the crowd.

A regular sealed factory bag combined with a standard shipping note and invoice are all highly functional and necessary to a certain extent, but making small adjustments to the way you present the items and the required information can really change the way customers perceive your business.

The key is to view packaging as an extension of your brand and once you have that mindset it will be likely to influence you to try hard to add a few personal touches that help your business to stand out.

Making the right packaging choice

Many of us will have experienced receiving an item that had been packaged in an entirely inappropriate way, either because the box used was wasteful and stuffed with materials to fill the void, or worse, the wrong packaging was used and the item was damaged when it arrived.

Neither scenario makes a good impression with the customer and there is also the issue that spending on the wrong packaging can hurt your bottom line.

Think carefully about how you are going to package and deliver each product in the most efficient and stylish way, working out which packaging material you will need to protect the item during transit.

You want to weigh up these functional requirements in line with finding a solution that presents your items in the best possible way. Even if practicalities dictate that your packaging and materials have to conform more to functionality than style, you can still find ways of personalizing them in some way.

A note inside to the customer thanking them for their business and inviting feedback on Facebook, for example, shows that you care what customers think and that should be reflected in how you have presented the item to them.

Find the right shipping partner

Unless you have your own delivery network the final part of your item’s journey is in the hands of the company you are using for shipping.

It should go without saying that you don’t want all your hard work in terms of presentation and packaging to be undone by a poor shipping experience.

In addition to defining your shipping strategy and whether you are going to include free shipping for orders over a certain value, you might want to try and negotiate a flat-rate shipping deal that keeps it simple and cost-effective, especially if a lot of your products are a similar size and weight.

Getting your packing and shipping options just right shouldn’t be underestimated as a successful e-commerce tactic that can keep your customers happy and drive your business forward.

Sebastian Holloway started running his business from his kitchen table, soon expanding into a small warehouse, and then a larger one! He has had to learn all aspects of running his business, from shipping, packaging, logo design and web design, though is now able to delegate certain tasks!

Photo by Mira Bozhko on Unsplash

Slow Down And Take It Easy Running Your Business

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Do you constantly find that running your business is taking a lot out of you? It sounds like you need to look for ways to make things a lot easier and generally, just better. These days it’s possible to make running and managing a company simple to the point that you won’t have to worry about getting all those jobs completed because some of them will literally complete themselves.

Discover New Forms Of Automation

That brings us to automation and perhaps that’s the best place to start when thinking about how to make your business easier to manage. There is plenty of software and technology on the market that will allow you to run your business with a smaller workforce and fewer processes. For instance, you can automate customer purchases. Rather than handling each individual purchase separately, the whole situation can be streamlined with mobile payments and new technology. As long as security software is in place, there is no need to continuously look over the figurative shoulder of your customers to ensure that everything is operating as it should be.

Learn To Delegate

Photo: Geralt

Of course, if you are relying on a workforce in your business then you do need to learn how to delegate. This is one of the main traits of successful business leaders, and it’s not as easy as it sounds. To delegate, you need to trust other people to complete jobs that would otherwise complete yourself, such as team management. It’s a skill that doesn’t typically come naturally and instead needs to be learned. The good news is that once you learn to delegate and trust your team, you’ll find running your business is a lot easier.

Invest In New Technology

Photo: Pixies

Tech can definitely make things easier for you when you’re running your company. You should look at HR software and ensure that you are utilizing the full power of this tech. It can give your team all the information they need at their fingertips to ensure that processes such as recruitment are kept completely efficient. Due to the new role of the tech and software, you will also be able to reduce your workforce, giving your fewer people to manage. Again, this is going to make your role as the owner of the company easier because fewer employees usually means fewer problems. Of course, that’s not the only way you can reduce employee numbers.

Use Freelancers


You might also want to consider using freelancers in your business model. They’re not just the cheaper option. They’ll make things easier for you because you won’t have to offer them incentives or worry about payments on top of their typical wages. It also means that you will have less of responsibility for your workforce and in fact, they don’t even have to operate from the office. You just need to make sure that you can still trust whoever you hire to maintain the quality of your company.

We hope you take our advice and make things easier for yourself, running your business.

Is It Wise To Place All Of Your Online Marketing Eggs In One Basket?

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The rewards from effective online marketing have become highly lucrative over the past few years. This cost effective way of marketing your business has led to incredible returns on your investment. Your foray into the world of online marketing may have been fairly limited up until now with a brief jaunt into setting up a Twitter feed and a Facebook page. However, there is so much more to marketing in the digital age. Take a look at these online avenues that you may wish to explore when it comes to marketing your business.

Email Marketing Campaigns

If you have a wealth of contacts, an email marketing campaign can take minimal effort, yet reach the maximum number of potential customers. With a well-crafted email that offers a link to an informative, engaging blog post, links to social media channels and a promotional offer for a new product, you could generate new leads that could lead to sales. A more sophisticated email campaign could take the form of three or four emails that run over a set number of weeks, each one ending with a cliffhanger teaser to entice the customer to read the following email. You may want the customer to collect different parts to a voucher before being able to spend it at your online store. Either way, you will be securing traffic to your website and enhancing the chances of a sale.


For your website to be found, it needs to rank highly in Google’s search results. There is an air of mystery surrounding SEO, and the Google algorithms used to rank websites. It might pay to hire a company like MEDIA tribe who are experts in their field. They can utilize their knowledge of keywords, backlinks and search engines to help you develop a comprehensive growth strategy for your business. You may have the most spectacular user-friendly website, but it’s vital that people are able to find it.

The Blog

As a company, it’s imperative that you find your online voice. It needs to be authentic to your brand and engaging for your target market. If you are a company specializing in selling educational toys for toddlers, make your tone informal and chatty, as if you were having a coffee and a natter with mums in a cafe. If you are a small accountancy firm, your tone should be more formal, and you should focus on more explanatory content in your posts. Your online voice and presence set the style and tone of your brand, so it’s vital you remain consistent in your approach.

Image: Kaboompics

When it comes to online marketing in the digital age, it’s important that your business stays at the forefront of content marketing methodologies and strives to have its fingers in as many pies as possible. By harnessing every approach to online marketing, you are targeting as many potential customers as you can, and doing so in a worthwhile way. Implementing a coherent and structured online marketing strategy means that you will be able compete with the big guns in your industry sector successfully.


Learn How Selling Your House Can Benefit You

Are you thinking of selling your house? A house is an asset. It is not only a shelter but an area of confidence of its owner. You being an owner of your property can sell it according to your requirement. And there are certainly a few strong areas of benefit that you can get by selling your property. There are a multiple steps that you as an owner of your asset must follow while planning to sell it. But most importantly, you can consult an experienced and reputed real estate investor. Selling a property to an investor is always good especially when the seller is in a rush.

House Sell Ensures Faster Cash

When you are in desperate need of hard cash and you own a house, then selling it to a good investor is the best possible method that you can handpick. Real estate investors are particular in paying the amount in cash. Hence, the day you close the deal finally, you will surely get your money in cash on that day only.

New House Can be Bought Accordingly

Sometimes, you might find your residence is not suitable to your absolute needs. Maybe you need more space or need a new location to live in to suit your changed lifestyle. Once you plan to sell your home, you can get to know about other properties as well during the process of selling. This may get you the new home you need according to your requirement. The faster you get the cash from your house sell, chances become brighter for you to buy a new house.

Savings of Repairing Cost

If you are determined about selling your house to a real estate investor, you get to save a lot of money that you would have to spend on renovating if you were selling it to a common buyer. Real estate investor makes selling asset easy for the owners by making the whole process hassle free and smooth.

No Negotiation but Best Price

While selling a property, one of the major pre-process tasks is planning the value or price of the property that you are about to sell. It takes skill and practical market knowledge to evaluate and property and its actual market price. To make the most out of your asset, it is best not to involve any agent or realtor. A real estate investor, who you are planning to sell the house to, can offer you the best possible brand value.

Always Rely on Genuine Investors 

These days, property selling is booming. Especially for the sellers, property selling proves to be beneficial enough. But don’t tie up with any investor for instant support. These days there are many scam artists and individuals who can pose as real estate investors and can con you easily by making fake promises.

Hence it is really very important for you to be cautious enough while selling your house. Spend plenty of time on searching for a reliable real estate investor who can get you the best price possible for your major asset.


Employee Health Matters

For the most part when, you’re running a business, your primary concern is whether or not your employees are doing their job. You focus on whether they’re coming to work on time, whether they’re productive when they’re there, and how much effort they seem to put into getting the job done at the right pace at the right time.

When you are trying to conduct a business in the best environment possible, it can be exceedingly difficult to see your employees as anything more than cogs in a wheel. While you know that this isn’t ideal, it is inevitable. You think a lot about the way they work, how hard they work, and how efficient they are – but this doesn’t leave a huge amount of time for you to think about them as individuals, as human beings.

Inevitable; But Troubling

This can be problematic for more reasons than one. You’re probably aware of the way that sick days can impact on productivity and in terms of your business success. However, it might not have occurred to you that taking care of your employees’ health is a vital way that you can improve the productivity of your business. This might not have occurred to you because you simply weren’t focusing in the right areas, and taking the time to see your employees as individuals with health concerns.

Rectifying this problem can make a huge difference to the health of your business; pun absolutely intended. If you’re still in need of convincing, here are three other reasons you should be putting employee health at the top of your priority list.

The Caring Boss

You can cultivate a reputation as a caring boss by caring for your employee’s general well-being as well as their productivity within the business. Why do you want to be caring? Because no one wants to leave working for a caring boss. You will lower your staff turnover, meaning your business can spend more time actually doing what it’s meant to do rather than having to constantly train new staff.

The Focused Employee

Let’s say one of your employees has a severe toothache. They can’t afford to go to the dentist with it; instead choosing to just apply ice packs and soldier on. How productive do you think they’re going to be, when constantly distracted by pain from their tooth? Not very – it’s going to impact everything they do. There are alternatives to such a situation being able to develop. Take the time to check dental insurance rates and buy a policy that covers your employees, meaning any problems can be rectified – and they can get back to work. This applies to all areas of health. The less time your employees have to spend worrying about their healthcare, the more time they have to do the job you have hired them to do.

Fewer Sick Days; Fewer Days Of Strain

Not only is your business more productive if your staff aren’t constantly taking time off, but you also avoid days of strain in your environment. You avoid the days where other staff members are panicked, having to cover for the loss of one of their number, having to postpone making decisions because someone is absent from work. This allows a happier workplace environment as a whole, which in turn helps with productivity.

Taking care of employee health and safety should, therefore, be your number one business priority. While your employees might at times seem like cogs in the system, you can prove your ability to be a great boss by ensuring those cogs can always keep turning.

Photo credit: Pexels

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