I moved my mailing list to Aweber today

email move

Today, Friday 10th October, I exported my mailing list from MailChimp and imported it into Aweber.

So if you are on my mailing list and received an email saying you need to click a link if you still want to get emails from me, don’t worry I haven’t been hacked. 🙂

And please do click the link because I’d love to stay in touch!

I did send an email from my old MailChimp list yesterday, but it won’t have got through to everyone because of spam filters etc.

It was a little nerve-racking at first but it’s all gone smoothly.

And of course if you aren’t already on my mailing list for updates, news, discounts and free resources please just download my e-book at the top of the sidebar on your right and you’ll get on it.

I’ll explain why I moved to my subscribers once everyone had confirmed, so do click that confirmation link if you’re curious about it.

Have a good weekend!

I’m speaking at BritMums Live!

I’ve just been invited to speak at BritMums Live, the top UK parent blogging conference! I’ll be part of a panel in the session ‘Monetising: Innovative ideas for making money’ on Friday 21st June in London.

I’ll tell you more about it later, but I just wanted to introduce myself on the BritMums blog linky so here goes…

Name: Helen Lindop

Blog: Business Plus Baby and HelenLindop.com

Twitter ID: @HelenLindop and @BizPlusBaby

Height: about 5ft4 I think

Hair: Shoulder length, brown

Eyes: greenish

Is this your first blogging conference?

I went to Cybermummy ’11

Are you attending both days?

I’m speaking on Friday and hope to get there on Saturday too.

What are you most looking forward to at BritMums Live 2013?

Speaking at such a huge and high profile event. I’ve been a trainer for a long time but this will be my biggest event ever.

What are you wearing?

So far I have no idea! That’s what I’m working on next.

What do you hope to gain from BritMums Live 2013?

There are so many great workshops and presentations, I just want to be there to take it all in. And to meet those people that I feel I already know but have never seen face-to-face.

Tell us one thing about you that not everyone knows

I’ve been blogging here for nearly 4 years, so it feels like there’s not a lot left that people don’t know! Erm…well I’m a bit of a closet geek. I read New Scientist for fun. But don’t tell anyone, that will you? 🙂

See you there!

(Note: This post is over a month old but I’ve pinned it to the front of my blog so anyone passing by who will be at BritMums live this weekend (21&22 June) knows a bit about me 🙂 )

My advice to myself on my baby’s 5th birthday

Last week my baby (well, my first baby!) had her fifth birthday! So if I could go back to when I decided to not return to work full-time, what would I say to myself? And what’s my advice to you if you’re trying to balance business and baby?

Let me tell you in this video…

If you’d like to follow me on YouTube, you can find me here: www.youtube.com/user/businessplusbaby. I promise to follow you back 🙂

Whatever happened to my new blog, WomanPlusBusiness.com?

Just a few weeks ago I launched my new blog, WomanPlusBusiness.com. And I’ve decided to close it down already!

Why on earth would I do that? Let me explain….

Back last year I realised that I was blogging about subjects here at Business Plus Baby that would be useful for any woman with a small business, but that by having ‘baby’ in the title that I may be turning some readers away. Also, I know that many mums of small kids are just starting out with their businesses and need beginner-level info, whereas some of my readers who have been with a me a few years are ready for posts with a bit more depth to them.

So Woman Plus Business was me broadening out and opening up to more readers.

My intention just after the Woman Plus Business launch was to get as much feedback from new readers as I could. I wanted to make sure I posted articles and videos that were incredibly useful and just what my readers wanted.  So immediately  after readers signed up for my mailing list I asked them (in a video) what their number one business challenge was. I also talked to women micro-business owners face-to-face at networking events.

This was a great strategy and I felt I got a good idea of what this group really wanted. It turns out that they desperately wanted help with online marketing. The good news was that I could absolutely help with this and was excited about doing so.

So it made total sense for me to focus on online marketing instead of the wider range of topics I’d been planning.

The not-so-good news was that after just a few weeks I had a blog that was focused on the wrong subject.  I worked out a way of twisting Woman Plus Business into an online marketing blog  but it didn’t feel right. I kept procrastinating over promoting Woman Plus Business. For me that was a sure sign that something was wrong because I’m not normally a big procrastinator. So I went with my gut and decided it was time to move on.

Rather than come up with a new brand for another new blog I decided to keep things simple and just show up using my own name. So from now on I’ll be blogging about online marketing over at HelenLindop.com, as well as continuing as usual here at Business Plus Baby.

Even though Woman Plus Business wasn’t working for me, I’ve written some posts there that I’m really proud of, so I’ll be republishing them on either HelenLindop.com or here at Business Plus Baby depending on where they fit best.

If you’re wondering what I’ve learned from all this, then here it is…

1) I spent months trying to get Woman Plus Business ‘right’ before I launched in January.  I should have launched earlier and got feedback sooner because I would have saved myself some time.

2) You never know if something is going to work unless you put it out there for other people to see. The great thing about web-based products and businesses now is that you can keep trying out new stuff without wasting tons of time or money. Experiment and don’t be afraid of failure because failure is an integral part of the process. If you’re going to fail then you need to do it fast so you can learn and move on.

3) Always, always listen to your audience. They will tell you if you’re on the right track in a way that going around in circles inside your own mind never will.

4) If it doesn’t feel right it probably isn’t right. I had bad vibes about Woman Plus Business on the run up to launch, but I told myself it was pre-launch nerves. I need to learn to listen to my gut more.

So what’s next for me? I’ll be blogging about online marketing and social media over at Helenlindop.com, so I’d love it if you fancy popping over to say hello. My next project is a Twitter marketing online course, and I’ll let you know when it’s ready!

And huge thanks to you for your support as I launched Woman Plus Business, too. 🙂 I really do appreciate it.

Image courtesy of phanlop88 / FreeDigitalPhotos.net

Adventures in internet marketing: here’s where I go next

Running a business is all about matching up what you can offer with what the market wants. So as 2012 began, I decided to talk my market and see how I could best help them.

My plan was that I was going to start out as an internet marketing consultant. I wasn’t planning on just offering advice and information, I planned to provide services too. So if a business needed a mailing list setting up and managing, I would do that for them. If they needed a new website complete with copywriting and SEO, I could do that too. I didn’t plan to do everything myself, I would work with a team of freelancers (after all, I know plenty of mums offering these services!)

Back in January I kicked things off by offering a free consultation to one of the members of my mailing list. (I send things to my mailing list that you don’t see on Business Plus Baby, so you might like to sign up here?)

This was the email: [Read more…]