Proving that PR is possible on a tiny budget (in fact no budget at all!) Business Plus Baby guest contributor Frances Weir had her children’s book box featured in last week’s Telegraph Magazine, as the direct result of a Tweet… “I had read the ‘Children’s Notebook’ column in the magazine before and thought it was [...]
Marketing
I’ve been experimenting with affiliate marketing this year and I thought it might be handy if I shared what’s been working for me, and what hasn’t. If you’re not sure what affiliate marketing is, you can take a look at this post Be an affiliate. (It’s OK, go have a read. I’ll wait here until [...]
Have you heard of Mums Business Directory? It was created by a friend of mine, Emma Burford. Emma was running her personalised chocolate gift business when she realised it wasn’t easy for mums in business to find everything they needed all in one place. Emma says “The whole concept of creating the Mums Business Directory [...]
Are you a mum running an online business? Having an online business means, of course, having a website. And having a website means you need content to put on it. That could be a blog post, sales pages, articles and even content for email newsletters. Each of those need an attention-grabbing headline if they are [...]
Remember I said I like to watch how big companies do marketing? With all the resources they have to throw at marketing, big companies must be able to teach a little business like me a thing or two! Well, I’ve just been having a look at Nivea’s ’100 Years of Feeling Closer’ campaign. Here’s a [...]
I like to watch how big companies market themselves. Well, if a business has a huge team of experienced people working on a campaign, there’s bound to be something I can learn from it. Marketing cars has to be a tough business these days. Most modern cars are comfortable, reliable and stuffed full of features. [...]
If you’re a new business owner, the chances are that advertising is the first marketing tactic that comes to your mind. That’s partly because we’ve been exposed to TV and print advertising all our lives and we’re already really familiar with it. But it can feel strangely comfortable too, because it’s hands-off. It takes confidence [...]
