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	<title>Business Plus Baby &#187; Marketing</title>
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	<link>http://businessplusbaby.com</link>
	<description>Growing a business around a young family</description>
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		<title>Network your way to success</title>
		<link>http://businessplusbaby.com/2012/02/03/network-your-way-to-success/</link>
		<comments>http://businessplusbaby.com/2012/02/03/network-your-way-to-success/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 10:00:04 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=11765</guid>
		<description><![CDATA[For many mums, going back to work after having a baby can be a real struggle. Switching from home to a high-pressure workplace can be a difficult transition, and part-time work that’s flexible and affordable is few and far between at the moment. If you’re expecting a second child or juggling school schedules, it may [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Build a marketing campaign</title>
		<link>http://businessplusbaby.com/2012/01/26/build-a-marketing-campaign/</link>
		<comments>http://businessplusbaby.com/2012/01/26/build-a-marketing-campaign/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 15:30:59 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=11737</guid>
		<description><![CDATA[For mums running a small business, it can be challenging trying to find the time to effectively reach your audience as well as making ends meet. Part time jobs can supplement your income temporarily until you find your feet, particularly if they are in the evening and you have a partner to look after the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Five minutes with Venita Dada Anthonij of SheNovate</title>
		<link>http://businessplusbaby.com/2012/01/23/five-minutes-with-venita-dada-anthonij-of-shenovate/</link>
		<comments>http://businessplusbaby.com/2012/01/23/five-minutes-with-venita-dada-anthonij-of-shenovate/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 10:00:19 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[SheNovate]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=11707</guid>
		<description><![CDATA[Today I&#8217;m delighted to bring you an interview with Venita Dad Anthonij who has just launched SheNovate, a new way for women in business to network. I first (virtually) met Venita last year when she launched MUMbitions, so I was keen to catch up with her and find out more about SheNovate&#8230; Hi Venita, welcome [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2012/01/23/five-minutes-with-venita-dada-anthonij-of-shenovate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guest blogging for business bloggers &#8211; where to start!</title>
		<link>http://businessplusbaby.com/2012/01/18/guest-blogging-for-business-bloggers-where-to-start/</link>
		<comments>http://businessplusbaby.com/2012/01/18/guest-blogging-for-business-bloggers-where-to-start/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 10:00:03 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[guest blogging]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=11575</guid>
		<description><![CDATA[Question: I have done a few guest blogs which are linked back to my website, but I&#8217;m not sure what to blog about. I don&#8217;t know how personal to get or whether it should be business related. I also don&#8217;t know how to get the backlinks that i need (eg. should it just be in [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2012/01/18/guest-blogging-for-business-bloggers-where-to-start/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do you REALLY know who your target customer is?</title>
		<link>http://businessplusbaby.com/2012/01/12/do-you-really-know-who-your-target-customer-is/</link>
		<comments>http://businessplusbaby.com/2012/01/12/do-you-really-know-who-your-target-customer-is/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 11:12:41 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[target customer]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=11656</guid>
		<description><![CDATA[Today I&#8217;m welcoming back guest writer Claire Hughes of Handmade Horizons. You can read more about Claire (and her fab tips for combining business with small kids) in her post from last week &#8211; Growing a business with kids: 5 things I learned in 2011. Hands-up who&#8217;s excited about the start of 2012? I know [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2012/01/12/do-you-really-know-who-your-target-customer-is/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growing a Business with Kids: 5 Things I&#8217;ve Learned in 2011</title>
		<link>http://businessplusbaby.com/2012/01/06/growing-a-business-with-kids-5-things-ive-learned-in-2011/</link>
		<comments>http://businessplusbaby.com/2012/01/06/growing-a-business-with-kids-5-things-ive-learned-in-2011/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 09:58:58 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[craft business]]></category>
		<category><![CDATA[Mumpreneur]]></category>
		<category><![CDATA[wahm]]></category>
		<category><![CDATA[working mum]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=11584</guid>
		<description><![CDATA[Today&#8217;s post is by Claire Hughes, co-creator of the Handmade Horizons marketing e-course, which launches next week. If you run a craft business, take a look at Handmade Horizons between now and the launch on 16th January for lots of free training on marketing your handmade products. Over to you Claire! How was 2011 for [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2012/01/06/growing-a-business-with-kids-5-things-ive-learned-in-2011/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Top 5 Mistakes to Avoid When Designing Your Adverts</title>
		<link>http://businessplusbaby.com/2011/12/08/top-5-mistakes-to-avoid-when-designing-your-adverts/</link>
		<comments>http://businessplusbaby.com/2011/12/08/top-5-mistakes-to-avoid-when-designing-your-adverts/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 10:00:54 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=11449</guid>
		<description><![CDATA[Today&#8217;s post is by Tim Freed, editor of Toddle About magazine. Running a magazine is a great way to see the best and the worst in advertising practice, and believe me we&#8217;ve seen both! Here are our Top 5 Mistakes and how you can learn from them to design great adverts and generate plenty more [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/12/08/top-5-mistakes-to-avoid-when-designing-your-adverts/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>From Tweet to Telegraph</title>
		<link>http://businessplusbaby.com/2011/10/24/from-tweet-to-telepgraph/</link>
		<comments>http://businessplusbaby.com/2011/10/24/from-tweet-to-telepgraph/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 19:00:18 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=10930</guid>
		<description><![CDATA[Proving that PR is possible on a tiny budget (in fact no budget at all!) Business Plus Baby guest contributor Frances Weir had her children&#8217;s book box featured in last week’s Telegraph Magazine, as the direct result of a Tweet&#8230; “I had read the ‘Children’s Notebook’ column in the magazine before and thought it was [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/10/24/from-tweet-to-telepgraph/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affiliate marketing tips: What works and what doesn&#8217;t</title>
		<link>http://businessplusbaby.com/2011/10/14/affiliate-marketing-tips/</link>
		<comments>http://businessplusbaby.com/2011/10/14/affiliate-marketing-tips/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 09:00:53 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=10651</guid>
		<description><![CDATA[I&#8217;ve been experimenting with affiliate marketing this year and I thought it might be handy if I shared what&#8217;s been working for me, and what hasn&#8217;t. If you&#8217;re not sure what affiliate marketing is, you can take a look at this post Be an affiliate. (It&#8217;s OK, go have a read. I&#8217;ll wait here until [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/10/14/affiliate-marketing-tips/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Mums&#8217; Business Directory: how to get free membership!</title>
		<link>http://businessplusbaby.com/2011/10/06/mums-business-directory-affiliates/</link>
		<comments>http://businessplusbaby.com/2011/10/06/mums-business-directory-affiliates/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 09:00:22 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=10672</guid>
		<description><![CDATA[Have you heard of Mums Business Directory? It was created by a friend of mine, Emma Burford. Emma was running her personalised chocolate gift business when she realised it wasn&#8217;t easy for mums in business to find everything they needed all in one place. Emma says “The whole concept of creating the Mums Business Directory [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/10/06/mums-business-directory-affiliates/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Got a website? Here&#8217;s why you need an attention-grabbing headline</title>
		<link>http://businessplusbaby.com/2011/06/29/got-a-website-heres-why-you-need-an-attention-grabbing-headline/</link>
		<comments>http://businessplusbaby.com/2011/06/29/got-a-website-heres-why-you-need-an-attention-grabbing-headline/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 09:00:16 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=8984</guid>
		<description><![CDATA[Are you a mum running an online business? Having an online business means, of course, having a website.  And having a website means you need content to put on it. That could be a blog post, sales pages, articles and even content for email newsletters. Each of those need an attention-grabbing headline if they are [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/06/29/got-a-website-heres-why-you-need-an-attention-grabbing-headline/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social networking: Good for marketing?</title>
		<link>http://businessplusbaby.com/2011/06/14/social-networking-good-for-marketing/</link>
		<comments>http://businessplusbaby.com/2011/06/14/social-networking-good-for-marketing/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 16:59:37 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=9060</guid>
		<description><![CDATA[Remember I said I like to watch how big companies do marketing? With all the resources they have to throw at marketing, big companies must be able to teach a little business like me a thing or two! Well, I&#8217;ve just been having a look at Nivea&#8217;s &#8217;100 Years of Feeling Closer&#8217; campaign.  Here&#8217;s a [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/06/14/social-networking-good-for-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here&#8217;s what I learned about marketing from Honda&#8230;</title>
		<link>http://businessplusbaby.com/2011/06/07/heres-what-i-learned-about-marketing-from-honda/</link>
		<comments>http://businessplusbaby.com/2011/06/07/heres-what-i-learned-about-marketing-from-honda/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 19:20:44 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sponsored]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=8804</guid>
		<description><![CDATA[I like to watch how big companies market themselves. Well, if a business has a huge team of experienced people working on a campaign, there’s bound to be something I can learn from it. Marketing cars has to be a tough business these days. Most modern cars are comfortable, reliable and stuffed full of features. [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/06/07/heres-what-i-learned-about-marketing-from-honda/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising Ideas For Mumpreneurs</title>
		<link>http://businessplusbaby.com/2011/04/28/advertising-tips-for-mumpreneurs/</link>
		<comments>http://businessplusbaby.com/2011/04/28/advertising-tips-for-mumpreneurs/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 09:30:10 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=8122</guid>
		<description><![CDATA[If you&#8217;re a new business owner, the chances are that advertising is the first marketing tactic that comes to your mind. That&#8217;s partly because we&#8217;ve been exposed to TV and print advertising all our lives and we&#8217;re already really familiar with it. But it can feel strangely comfortable too, because it&#8217;s hands-off. It takes confidence [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2011/04/28/advertising-tips-for-mumpreneurs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Before You Hit &#8220;Send&#8221;: Email Marketing Dos and Dont&#8217;s</title>
		<link>http://businessplusbaby.com/2010/11/19/before-you-hit-send-email-marketing-dos-and-donts/</link>
		<comments>http://businessplusbaby.com/2010/11/19/before-you-hit-send-email-marketing-dos-and-donts/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 09:10:57 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=5708</guid>
		<description><![CDATA[Effective and affordable, email marketing can be a great tool to promote your product or service. It&#8217;s also easy to do from home, making it a form of marketing that enables you to balance your business and your baby. However, this type of business writing has to be done right to be effective, or else [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2010/11/19/before-you-hit-send-email-marketing-dos-and-donts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why selling your time by the hour is a bad idea (and what to do about it)</title>
		<link>http://businessplusbaby.com/2010/11/03/why-selling-your-time-by-the-hour-is-a-bad-idea-and-what-to-do-about-it/</link>
		<comments>http://businessplusbaby.com/2010/11/03/why-selling-your-time-by-the-hour-is-a-bad-idea-and-what-to-do-about-it/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 08:50:24 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[earn what you deserve]]></category>
		<category><![CDATA[multiple income streams]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=5393</guid>
		<description><![CDATA[If you’re selling your time by the hour, you may find you’re working really hard but not earning as much as you want. Why? Well, if you’re working part time around children you may only have twenty hours a week to work. Once you’ve lost up to half of that time doing your admin and [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2010/11/03/why-selling-your-time-by-the-hour-is-a-bad-idea-and-what-to-do-about-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mumpreneur Monday Challenge: Get Out There!</title>
		<link>http://businessplusbaby.com/2010/11/01/get-out-there-the-monday-challenge/</link>
		<comments>http://businessplusbaby.com/2010/11/01/get-out-there-the-monday-challenge/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 09:20:52 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[monday challenge]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=5315</guid>
		<description><![CDATA[Welcome to week two of the Mumpreneur Monday challenge! How did you get on with last week&#8217;s challenge? If you missed it, the Monday challenge was to Promote Your Blog. The internet is a wonderful thing but nothing beats meeting real, live people in the flesh. Too much time on your own in front of [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2010/11/01/get-out-there-the-monday-challenge/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What&#8217;s on your business card?</title>
		<link>http://businessplusbaby.com/2010/10/28/whats-on-your-business-card/</link>
		<comments>http://businessplusbaby.com/2010/10/28/whats-on-your-business-card/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 09:00:07 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[job title]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=5268</guid>
		<description><![CDATA[I run an online business, so I don&#8217;t use business cards that much. But now the little Lindops are getting older I&#8217;m finding a few more networking events are coming my way. My current set of business cards have my old green-and-orange logo on them, so it&#8217;s time for a new set. I was cheerfully [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2010/10/28/whats-on-your-business-card/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Promote Your Blog: Mumpreneur Monday Challenge</title>
		<link>http://businessplusbaby.com/2010/10/25/promote-your-blog-the-monday-challenge/</link>
		<comments>http://businessplusbaby.com/2010/10/25/promote-your-blog-the-monday-challenge/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 09:05:39 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monday challenge]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=4840</guid>
		<description><![CDATA[I thought it might be fun (and useful!) to post a Monday Challenge for the next couple of weeks. If you like it I might make it a regular feature &#8211; let me know&#8230; So this week your challenge is to&#8230; Take one extra step to promote your business blog. Drop me a comment and [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2010/10/25/promote-your-blog-the-monday-challenge/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Why You Need A Niche</title>
		<link>http://businessplusbaby.com/2010/10/14/why-you-need-a-niche/</link>
		<comments>http://businessplusbaby.com/2010/10/14/why-you-need-a-niche/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 19:42:17 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[niche marketing]]></category>

		<guid isPermaLink="false">http://businessplusbaby.com/?p=4929</guid>
		<description><![CDATA[So what&#8217;s niche marketing? Niche marketing is focusing your product or service on a well-defined group of people. Business Plus Baby guest blogger Frances Weir of Big Book Little Book Cardboard Box sells boxes to keep toddlers&#8217; books tidy and easy to reach. She could  sell boxes to help people store their DVDs or move [...]]]></description>
		<wfw:commentRss>http://businessplusbaby.com/2010/10/14/why-you-need-a-niche/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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