How to use a ten-page report to grow your business

short reportContent is the bread and butter of any online business. It helps define your personality. It establishes your brand. It attracts prospects, keeps them at your website, and turns them into customers. Content is an essential element of your online success. Mixing it up and providing new forms of content to your audience can give your business the boost you may be looking for. In fact, a simple ten page report can accomplish loads. Here are some ideas:

1. Give it away as a lead magnet

Probably the most obvious use of a ten-page report is to give it away as an opt-in for your email list. Create a top-quality and highly focused report. Require an email address for delivery, and start creating a mailing list. Of course, the benefit comes when you begin emailing these qualified prospects, connecting with them, and converting them to customers.

2. Give it away for free

If you already have an email list, consider providing them a free report with no strings attached. Use the report to further establish your likeability, credibility, and authority.

You can give your report away for free on your blog or website, but why not reach out to a new audience on Slideshare?  Include a call to action at the end of your report to promote a book, services, or products depending on your business model.

3. Publish It!

You can’t publish a book for free on Kindle and 10 pages isn’t really enough to justify charging even the smallest price allowed in the Kindle store. You can certainly try it, but you may risk getting bad reviews. However, you can publish a book for free at Smashwords, which also makes your book available on other platforms including Apple iBookstore, Sony, Kobo, Barnes and Noble and Aldiko. A published book, or report, helps boost awareness for your business. It also helps build credibility.

Finally, if you’re giving the report away for free, don’t hesitate to break it into smaller pieces to use in other locations. Use a section for article marketing purposes. Share a page in your newsletter. Pull nuggets of information out of the report and share them on Twitter, Facebook and other social media sites.

One simple ten-page report can help you achieve your business goals. It can give you the boost you’ve been looking for and best of all, you can create a short report in one afternoon. It’s a fantastic return on your investment.

Marketing Baby Products to Mothers: What You Need to Know

Do you know the worth of the global baby product market? According to Statista, it’s worth $10.3 billion. In fact, this market is expected to continue its growth for years to come. To those of you who plan to build an online business by selling feeding bottles, bathing accessories, and baby clothing, the stats mean one thing: Now is the best time to start.

After all, who doesn’t need baby products? Mothers do, as they are the primary caregivers of babies. If you are to begin an ecommerce store, it’s important to equip yourself with the knowledge needed to effectively promote your baby products. That said, pay close attention to the demands of new mothers because they are the best persons that know how to keep their babies healthy and make them feel good.

When it comes to promoting baby products to moms, there are some things you should consider. We’ve prepared a useful guide for you.

Make it About Them

While baby products are in demand, unfortunately, you can’t market to babies. You market to mothers, which is why you ought to craft messages that win their trust and loyalty. Mothers are multidimensional beings and play many roles. One way to know the topics that appeal to mothers is to visit mom blogs and check what kind of topics they write about. You’ll see posts that revolve around “non-toxic,” “organic,” and “nanotechnology.” It would also help to check discussions on Facebook groups and discussion websites.

Know What Worked

Whether or not this is your first time to market to mothers, it pays to know what ecommerce business owners like you did to succeed. Most marketing techniques hold true to nearly all ecommerce niches, and all you have to do is tap into existing resources that give you valuable marketing advice. For example, you’d want to read quotes from expert ecommerce marketers that show you the best secrets to running an ecommerce store.

Find Influencer Moms

Mothers are known to be heavy users of social media. They want to share their experiences with their child to other moms like them. Moms spill secrets and trade baby care techniques. If you leverage the power of influencer marketing, make sure to use influencers who are mothers themselves. Recommendations from people who your mom audience can relate to are likely to translate into sales. Mommy influencers are a powerful force as they’re looked up to as trustworthy voices than brands.

Make It Quick

As much as you want to be comprehensive with your messages, you should understand that moms are the busiest. So if, for example, you write a blog post or show them a Facebook ad, get straight to the point. They should know what’s in it for them at a glance of their screens – especially if they’re in the middle of a chore. Being fast also means that you leverage a fast delivery service. There’s nothing that delights a mommy customer more than receiving her baby products in a short period of time.

Go Mobile

To effectively position your brand in front of moms, you need to optimize your website for mobile devices. Why? Millenial mothers use their smartphones to go online. Mobile devices are more convenient especially that moms are able to list grocery items, visit Facebook, take pictures of their babies, and communicate with family members at once. Check that your website displays products beautifully on different screen sizes. Fonts should be big enough for them to read.

A Final Note

There’s a huge opportunity that awaits in the baby products market. Regardless of the marketing tactics you follow to reach out to new mothers, always provide value. As the primary buyer of baby items, pay attention to their needs.

Images: tabakpolska and marcisim

Marketing Practical Products

Image: Rawpixel

Not every product can be a jet-ski a treehouse in the forest or a superfast motorbike that quite simply sells itself due to the excitement and interest in generates. In fact, most of the products we manufacture, buy and sell are practical products that are not all that exciting.

From air filters and air tight access panels to pencil sharpeners and paint, there are lots of practical products that are absolutely vital to many of us for many different reasons, but which due to their practicality, can be more difficult to market. However, they also have an advantage in that we do need them.

So, it is possible to market practical products, but how do you do it? Here are some ideas:

Have a Sense of Humor About It

So, you know that accounting is about as boring as it gets, but you have a great accounting apps to sell – use your sense of humour. Poke fun at the abject boringness of accountancy and how dull it all is and not only will your audience will laugh right along with you, but you’ll be laughing your way to the bank too.

Make it Seem Exciting

So, you have some pimple cream to sell, and it’s the least sexy product you can possibly think of, you’re absolutely at your wits end about how to market it. I mean, showing someone with spots and then without them will show the product’s effectiveness, but there will always one those people who doubt that you’re telling the truth, right, so what do you do? Instead of doing the same old boring before and after, you shake it up. You show a young guy using your pimple cream before heading out on his motorcycle to a great party where he ends up meeting a beautiful young girl, and they ride off into the sunset together – you make it sexy and exciting – it’s basically marketing 101.

Hire a Celebrity

If you don’t have the big money, then it doesn’t matter how practical your product is, if you can find a celebrity who is willing to endorse it, they will help you to draw considerable attention to your product, and you will see an increase in sales. If you can’t afford a top-end celebrity, then asking social media influencers to promote your stuff will work in a similar way.

Focus on Safety

Image: stevepb

If your product offers a lot of safety, then you really cannot go wrong by focusing your marketing efforts on that fact because consumers love products that make them feel safe. So, you might think it’s a pretty standard product, but if it helps prevent someone being robbed or their house going up in flames, play up to that, create emotions and tell the consumer exactly how your product will save people – they’ll lap it up.

Instead of worrying about how you’re going to market your most practical products, start thinking about all of the reasons why they are so great, how you can use the above methods to make other people realize that and start acting. People need these things and they will buy them regardless, so make sure they buy from you!

5 Ways You Can Use Brochures in Your Business

Print brochures are a versatile printed material that has many different uses for businesses that know how to use them effectively. Not all marketing is online; offline marketing still has its place for smart companies.

Here are five ways that companies can use brochures to promote their business successfully.

1.       Product Brochure for a Trade Expo

When you’re preparing marketing materials for an upcoming expo, you don’t want to use cheap brochure printing because it will likely be low-quality. Brochure printing complete with coated art paper and a glossy finish needn’t be pricey, but it’s certainly less expensive than magazine printing because print magazines have a greater number of pages. Even when thicker card stock and fancy finishes are used with some brochures, a magazine with full-colour photos and quality paper stock will still cost more than an attractive brochure.

Being able to hand out quality print brochures to expo attendees to take home with them reminds them of the company long after they’ve left the event. When wanting to look up large pictures of products before ordering a batch or to check on the product specifications, this type of information can be provided within the pages.

2.       To Educate the Reader

Companies that have products which are difficult to explain in a catchy tweet have plenty of space in a brochure to break down the features of the product and how it might best be used. Business products tend to be more complicated than consumer-oriented ones and business-focused brochures can take advantage of the longer attention span to educate the reader.

Depending on the type of product being promoted, it may be possible to make it a fun demonstration in print using exceptional photography and interesting use of colour. When taking the reader through a step-by-step process on how to use the new product to produce something useful or exciting, then this gets the point across really well because it taps into the emotional core while educating too.

3.       Limited Edition

Sometimes companies want to produce something unique that different to what they’ve done before. A custom design from a notable artist or a one-off product based on customer feedback that will never be part of the main range but will likely have niche appeal is a solid goal. Whatever the purpose, it’s not practical to insert a product that’s produced in limited quantities inside the regular product brochure. This is where a special limited-edition brochure is ideal to showcase the uniqueness, the special effort that’s gone into it, and why it has the customer’s name written all over it.

By separating out the limited-edition item, it also makes it easier to charge a premium price for this one-time opportunity. The pricing can stand completely separate to the normal pricing expectations of the standard range of products because it’s not been marketed in the same way.

4.       Making It Easier for Salespeople

For companies where customers visit a showroom or their head office to place an order, a brochure can be an effective way to make it clearer what the ordering options are.

A courier could lay out different package sizes on one page and show charts with weights and destinations on another. Customers can easily flick through the pages to select their package size, scan down a destination list to find the right destination code, and then confirm their pricing.

For clothing companies where clothing stores need to understand the garment sizes and colour availability when ordering for the next season, salespeople can visit their shop and run through their choices using a brochure containing the full details on colours, sizes and product ordering options. Being able to travel with the brochure and some sample garments in the boot makes it easier to demonstrate product available and take the correct order from the customer.

5.       Custom Promotional Mailing

When segmenting your customers into different demographics or groups based on past purchase history and other factors, it’s possible to target affluent or regular buyers with a custom offering that will appeal to their sensibilities. After all, everyone likes to feel special and an offer that’s mailed out to them with a professional covering letter and a small brochure describing what’s on offer is likely to be well received.

There are many ways to use professional brochures in your business. Whether it’s to celebrate limited-edition items, promote through the mail using cost-effective methods, prepare a product brochure for a trade expo or something else entirely, brochures are powerful marketing tools.

When used effectively, a printed brochure can help salespeople complete a sale with a prospect who was wavering. For people who are less comfortable using the internet to access product information or who like to order by mail, providing a brochure is an excellent way to secure their flow of steady orders that might never have happened if this option wasn’t available. Really, the possibilities are endless.

Image credit: vixrealitum



Does Your Business Website Need a Makeover? Trends in Web Design for 2018

Is your website beginning to feel a little dated? Have you analysed its performance recently? Is it really contributing to your business as it should be? Would you like some tips to make your website more successful this year?

We asked an expert web design consultancy offering web design in Bristol, Clevedon, Portishead, and Weston-super-Mare what they believe will be the web design trends which will dominate, so without further delay, here are the most significant trends for web design in 2018.

Emphasis on usability

With respect to web design, it seems that the skeleton design will continue to be strong, allowing a website to be loaded in stages, from the simplest to the most complex. This means an improvement in the usability of the website thanks mainly to the fact that the loading speed is reduced significantly. In the first instance, visitors see the structure of the site and little by little the rest of the content is then loaded.

Modular designs (think Pinterest) will also dominate; the website works through modules that act independently, providing a greater capacity to adapt to the dimensions of each device it is viewed on.

Clever use of colour

With regard to colour, it seems that the tendency will be to create own content with respect to illustrations and infographics, with very interactive designs triumphing above all. The use of bright colours, gradients and very geometric shapes using textures of life itself will be popular. Backgrounds will continue the minimalist and clean design (not only on the site, but also in logos and brand names) and personalization of shapes and buttons.

Even bigger images and video

If we talk about images and videos, these will tend to occupy the entire page, as a presentation of the brand. As long as developers are careful with loading times, this should not be a problem.

Differentiating details

Micro-interactions (small actions that cause a change when the user interacts with them) will also be important. For example, different types of hover effects (activated when the user places the mouse on the image and it changes) or parallax (movements in different speeds of web elements that are activated when scrolling) and of course, virtual reality and 360°.

Distinctive Typography

And last but not least, one of the important trends in web design will be typography, the “hand-made” or vintage styles will still be present to achieve greater differentiation and distinction from the usual. However, circular typefaces and Sans Serif will also occupy a large place among the preferred ones. And one of the trends is to combine texts or horizontal and vertical titles to attract the attention of users.

So, if you feel your website could benefit from being updated, why not seek input from a professional web designer and see if some of these dominant website design trends could work for your site.