Three Marketing Secrets that Will Get Your Accounting Start-Up Noticed

It’s not a secret that the majority of new start-ups often end up failing, with many of those failures happening in the first year of operation. There are all kinds of factors that can lead to the failure with finances being the top reason and then other factors, such as a lack of motivation or focus, getting bad advice, and just a lack of understanding on how to operate and market a business in general.

If you are currently just finishing up your online bachelors of accounting with the goal of opening up your own accounting company as soon as you graduate, then you obviously want to be sure you don’t end up as another failure statistic. Sure that bachelors of accounting will prepare you from a knowledge standpoint, but you need to have more than knowledge in the field in order for your business to succeed.

Here we’ll share three marketing secrets that will help to get your brand new start-up noticed, which will, of course, help increase your odds of success.

Get a Website Up and Running Immediately

The number one top priority in your marketing plan should be to build a website and have it go live as soon as possible. Nowadays, websites are an absolute necessity. It’s how people find you, it provides you with a way to engage with customers, and it gives you a chance to start building credibility in the industry. Your website instantly increases your level of professionalism and authenticity, which in turn helps to create trust in your “brand”.

And while you’re at it, don’t just stop at the website; you’ll also want to get on all the top social networks. One of the biggest secrets to marketing nowadays is that you shouldn’t be selling yourself or your product. Instead, focus on engaging with potential customers. Social networks are the perfect place to do this. You can also link back to content on your website and vice versa.

Start Blogging

You’ve probably read about the importance of blogging a number of times by now, and maybe you’re sick of hearing about it, but there’s a reason people keep suggesting it as a useful tip. Blogging truly does help to build your business.

When you add a blog to your website, it helps boost your Google rankings, which means more people are likely to find your company. Not only that but it starts to create an image of yourself as an industry leader, an expert, someone who really knows their content. From a client’s point of view, this is the kind of person they want to trust with their accounting needs.

Identify Your Target Client

The final tip is to make sure you know exactly who your target client is so that you can figure out the best path in reaching them. Your target client can’t be “everyone”; you need to hone in on a specific audience.

Put the Secrets to Good Use

Now that you’ve uncovered the top three secrets to marketing success, it’s time to put them to good use.

Image: Jacmack34

3 things every network marketer must do to become successful

The best way to be successful in any kind of industry is to look at successful people and analyse their skills, their tactics and learn from their actions. Multi-level marketing is no different. When you study the top earners within the world of network marketing, you begin to notice many similarities. Of course, they have different backgrounds, personalities and upbringings, but their attitude, pattern of behaviour and work ethics are all very similar.

You may think that you need this success before you start recruiting with confidence, but this is not true. Whether you are 1 month or 10 years into your network marketing career, all you need is to do is be self-assured and assertive. Here are the most important 3 things every network marketer must do become successful in this continuously rising business industry.

Be a product of your product

Whatever your chosen business for network marketing, it’s really important to genuinely have love and appreciation for the product or service you are selling. People can see straight through a fake act. What is the best way to fall in love with your product? Become a product of it, use it consistently and make it a part of your life.

If you use this product yourself, it’s going to be really easy to sell it; you won’t even really need strong sales skills. This is the best part and probably the most important; all you have to do is promote yourself using the product and show the positive effects, results or outcome the product has given you. It’s subtle and will draw people in without them even knowing it.

Think about when you get one of those cold sales calls for a new energy supplier, if you’re not actually interested in changing your energy supplier, you don’t even listen to what they have to say, as soon as you realise they are selling you something, a wall goes up. However, they may actually be selling you a really amazing offer that actually suits you better, but the truth of the matter is; people don’t like to be sold to.

If you are simply promoting how a product has changed your own life, it stops the ‘sales wall’ from going up and you will find over time, people will become more and more interested in what the product has done for you and they will want one for themselves!

Sponsor – don’t recruit

Apart from selling, the other part of network marketing involves ‘recruiting’ other people just like you to bring into the business and you build profit from the sales they make. How to be successful in this part? Don’t look at it as recruiting, look as though you are sponsoring. The more happy, trained and content they are within the business, brings you more success, so take time to train them, celebrate their success and support them when things get difficult.

Sponsoring and selling can sometimes also send out conflicting messages. If one minute you are posting on social media about how amazing a product is and how much you love it and then in the next breath you are showing off about how much money you have made and how successful you have been, it can scare away your sales as they will see you in a completely different light.

Try and avoid talking about money or income publically as a rule. It is something you can share privately with your potential team recruits because let’s face it, money is one of the main reasons people do anything, but avoid posting about it publically at all costs. Success will shine through in the form of confidence and happiness.

Aftercare is everything

There is one thing both parts of multi-level marketing have in common, aftercare is EVERYTHING! In sales, if you are providing an excellent aftercare for your customers, they are going to tell their friends about you and how happy they are with your product, service and business, who will tell their friends and their friends. If someone’s not happy, help them, offer to meet with them to discuss. Set up group chats for all of your customers so that they can give their own help and advice to each other when you are not available to.

Same applies to your team members, if you are making them feel good the more likely they are to succeed in their business. Don’t just be their up line, be their friends, meet up with them regularly, give them a call every so often just to see how they are getting on, organise team building events for you all like this treasure hunt in Scotland to help you all bond and have a giggle at the same time.

If you take a look at any top earner in network marketing, they all have these 3 things in common. If you can apply them in your business then you are well on your way to a happy, successful and strong business.

There are Different Ways to Invest, but Which One is Right for you?

There are numerous ways in which you can invest your money in 2017, with the Fintech revolution having created brand new opportunities for individuals during the last decade. Remember, the value of global Fintech investments is set to more than double between 2015 and 2020, eventually peaking at $46 billion.

Aside from underpinning accessible, online trading platforms like Oanda, the great thing about Fintech is that it has raised awareness about the investment options that are available in the modern age. This has made it far easier for people to open their minds and appraise their options in greater detail.

The key, of course, is to choose which one is right for you? Here are some of the key considerations that you should keep in mind:

  1. Your Personality Traits

Before you even begin to consider the conditions of a particular market, you should appraise your own unique personality traits. This is because every marketplace and asset class is truly unique, meaning that each has a distinct risk profile and typical rate of return.

Now, if you’re a cautious individual who is a little risk averse, you’ll probably prefer investment options that provide you with a secure store of wealth (such as gold and company shares). Not only do these markets boast relatively low levels of volatility, but they also offer tangible assets that can be held for as long as is necessary to generate a profit.

Conversely, those with a greater appetite for risk will favour trading derivatives such as currency. Assets of this type are typically traded in volatile markets with high liquidity, while the fact that they enable traders to operate without the burden of ownership creates the potential to profit even in a depreciating marketplace.

  1. Your Lifestyle

Lifestyle is also an important consideration, even in an age where it’s possible to trade multiple assets through your mobile phone. After all, each market has its own unique trading hours, while many also have an optimal set of times for executing orders.

Depending on your working hours, personal life and sleeping cycle, this means that some investment options may be unsuitable. This does not apply to entities such as the forex market, of course, as this is open for 24 hours, six days a week and enables traders to operate over three distinct sessions.

Most other markets are far less accessible, however, so you’ll need to ensure that can create an effective trading schedule that affords you the time to analyse the market and execute orders without compromising on your everyday lifestyle.

  1. Your Unique Skill-sets and Expertise

Finally, you also need to pay attention to your unique skill-sets and areas of expertise, as these may naturally lend themselves to specific investment vehicles and assets outside of traditional financial markets.

If you understand the housing market or have previously worked in this sector, for example, buying and selling property could represent an excellent investment opportunity.

Similarly, those with existing financial or economic knowledge and numerical ability may want to consider investing in stocks, shares or currencies.

6 Tips to Boost Creativity for Successful Business Ideas

Business ideas that have the highest level of business potential energy always come from an entrepreneur who is creative. Most people start a new business taking inspiration from another successful business and then find themselves failing miserably at it. This is because they are banking on something that is already in the market and there is no creativity in it. Remember it is the ideas that make successful businesses, so here are six tips to increase creativity when thinking about those business ideas.

  1. Always keep a notebook with you because creative ideas don’t come with an announcement. They just barge in your brain and leave as quickly as they came. So it’s best that you write them down. You can come up with awesome ideas when you prepare your launch, watch TV, or even while driving a car or bike.
  2. Be relaxed and never brainstorm while stressed out. You may be running deadlines but remember, haste makes waste. It you are stressed out, watch some TV serial on Netflix or do something similar that relaxes you. There was a friend of mine who was having trouble with Netflix proxy errors and while searching for a way to fix them, he had an amazing business idea.
  3. Change the routines of different things in your life. Add some flavor to your life and start doing things differently. Forget those previous habits that you have and do something new. The experience will give you a new perspective about things and help you in boosting your creativity.
  4. Be observant and carefully consider everything around you. Pat attention to details and appreciate the little things around you. Ask questions from yourself about things you observed and why you looked at them in the first place. Psychologists say that this behavior awakens creativity within people.
  5. Network with successful businessmen and learn from their stories. Contemplate how they achieved their success and what made them go through all those difficulties. Once you get into that state of mind, you start looking at things differently and this awakens creativity within you. Meet people and exchange opinions and experiences with them. This will give you exposure to newer prospects.
  6. Reinvent things around you. Take multiple products and assign them a different perspective. You can also try combining two or three products into one. Think about the different usage of all the products around you. All these activities may assist you to increase your current level of creativity and develop different business ideas.
  7. Try different settings and utilize places that help you boost creativity. Places that can increase creativity are all around you. A creative place can be driving alone in car. Different studies have found that showering in your bath, boring meetings and running are activities that actually help you with having creative ideas.

These were seven tips that can help you boost your creativity and thing of that perfect business idea that can be fruitful for you and your young child. Try them out and tell us how they worked for you.

Image: Pixabay


School Lessons Which Apply To Running A Business

School? It’s just an easy holding pen for kids and it has nothing to do with the real world. Life starts when you get a “proper” job. Sadly, that is how lots of adults view their time in education. Yes, there are differences between university and a fast-paced work environment, but it doesn’t mean learning is obsolete. On the contrary, there are lots of life lessons which stick with people from their first day of nursery school to retirement.

Here are the skills you developed in school which will help create a successful business.


You’re late! The three words every student dreaded and still dread to hear. There is nothing worse than being told off because you woke up late or the bus broke down. Why? It’s because the teacher always made an example of the late attendees and it was embarrassing. Well, it’s good that they did, even if you didn’t think so at the time because punctuality is a prerequisite for businessmen and women. If you are late to a meeting, the client will cancel. If you don’t deliver promises on time, they will take their business elsewhere. By being prompt, you give the company the best opportunity to develop a healthy reputation which generates leads.

Quest For Knowledge

So, you don’t think you liked school? Don’t you think it had an impact on your desire to learn? The ages of 11 to 18 may not have been perfect, but that doesn’t mean school was all bad. Today, there will be topics which get your creative juices flowing and encourage you to learn. And, that is a remnant of your education. The best business people from around the world continue to read and study to this day. From studying Masters of Marketing online to reading a business book, they realise knowledge is power. You just have to find a way to channel it into something enjoyable.

Interacting With Power People

There was a hierarchy at school: the teachers at the top and everyone else underneath. As such, students had to find creative ways to debate and question the methods of the men and women in charge. It might have been a funny quip or pointing out hypocrisies, but students found a way to interact. There is no better experience for a business person to have because the balance of power is seemingly in the hands of customers and clients. However, you need to nudge them in the right direction to get the best results, and you can do this with words that gently manipulate.


Maybe Microsoft didn’t exist when you were at school, but presentations have been around for years. Nowadays, they are mandatory for students, employees and employers alike. For the people who are familiar with public speaking, this isn’t a problem because they understand the basics. The rest struggle because it’s an art which requires practice. Even though it was a classroom full of friends, you can draw on that experience the next time you address a crowd.

See, your your schools days weren’t so bad after all!

By StFX (StFX) [Public domain], via Wikimedia Commons