Brand Your Business For The Better

Image: Pixabay

‘Branding’ is defined as ‘the promotion of a particular product or company by means of advertising and distinctive design.’ What this really means is that you want as many people to recognize your company as possible. Branding doesn’t necessarily mean anything good or bad, as your reputation is something that comes from actions and not a name or a logo. However, the best way to ensure your branding is well remembered is to combine it with a great reputation.

There are so many ways to brand your company and to get your name out there. Here are a few ideas to kick off your branding.

Logos

You may have names your company on day one, but a logo is always a good accompaniment. If you think of any popular company, you will picture the logo too. Starbucks has the siren, Volkswagen has their VW sign, and Mcdonald’s had the golden arches. You can create a logo yourself, or you can hire a professional.

Business Cards

Wherever you go, you might meet a potential client, and you don’t want to miss an opportunity. You should always have a business card or two on you at all times. These are a great way to start passing your brand around. Try not to overload your business card with too much information, point them towards your website where they can find out all the great things about your company, rather than trying to stick it all on a palm-sized piece of card.

Office Stationery

A lot of people wonder what the point of having branded stationary inside the office is. You’re already in the building, so you obviously know the name of the company. Which is true but think about the free advertising you’ll get from your employees walking around with branded lanyards. You have to buy stationery for the office anyway, so why wouldn’t you take the opportunity to stick your logo on it all.

Packaging

If you sell a particular product rather than a service, then you will want to think about branding your packaging. You can look into bespoke stand-up pouch packaging for any smaller products, and unique boxes for anything larger. You need to make sure that your logo and name work on whichever packaging you choose, and make sure that your aesthetic comes across correctly.

Stickers

Stickers are a great way to spread your logo – you can include them in orders and give them out at events. Stickers are such a simple, yet versatile type of branding and they spread over so many industries; Apple stickers are everywhere, and Monster energy drink stickers are predominant throughout skater and biker groups.

Unique Products

Each industry has products and items that can be used to promote the company. Coffee stores could brand and sell tamps, beauticians might brand makeup brushes, and a tattoo studio might sell temporary logo tattoos. There are so many options to consider, and you can explore different ideas throughout your years with the company.

 

Working with a Disability – What Help is Available In Business?

At one time it was extremely difficult for those with disabilities to not only get a job, but also fit into the workplace. Businesses just weren’t designed or able to accommodate disabled workers.

These days however, times have changed, and thanks to numerous laws and regulations, there’s much less discrimination around than there used to be. There’s also many modifications and equipment adjustments which can be made to help disabled employees carry out their jobs as easily as everyone else. Here, we’ll look at just some of the help you can receive in the workplace if you have a disability.

Has your employer made reasonable adjustments?

By law, employers need to make what are referred to as ‘reasonable adjustments’ to the workplace. It could be something as simple as altering the recruitment process, or allowing workers to have a more flexible working schedule. Or, it could be the business needs to make physical alterations to the premises or equipment in order to enjoy disabled workers aren’t disadvantaged.

Being aware of the reasonable adjustments employers are required to make can help you to ensure you aren’t being discriminated against within the workplace. It’s also worth noting that additional help is provided in situations where adjustments required aren’t met by the reasonable adjustments policy. You can find out more about the “Access to Work” scheme online.

Help getting to work

One of the major obstacles you might face when it comes to finding and keeping a job, is actually getting there and back. Modified vehicles are an excellent investment and they’ve helped thousands of people with disabilities to get back to work.

There’s a lot of modifications which can be made to a vehicle to accommodate disabled drivers. Whether it’s something as simple as making the vehicle suitable for wheelchair access, or something a little more significant such as increasing the height of the roof; you’d be amazed by what manufacturers can achieve. Some companies can even provide fully customised vehicles like Allied Fleet. These are modified to fit each individual’s needs.

Overall, there’s a lot of help available these days for disabled workers. Being aware of your rights and understanding the numerous aids available can make a massive difference. You may even be entitled to financial aid to help you get back to work.

Image: Geralt

 

Travel in luxury for less with your business

If you frequently travel for business then you know that it is not always a comfortable or easy process and can actually be stressful. With flights being delayed or uncomfortable you can be left feeling tired and disappointed. This is the last thing you need if you are travelling for an important business meeting.

But it does not have to be this way. Executive travel is changing and becoming more accessible. There are many different options for travelling with more comfort for you ad your business colleagues.

Ask for an upgrade

Don’t be afraid to ask for an upgrade, of course they could always say no but what have you got to lose? Dress well, be nice and smile sweetly and a please might just do it you never know. Kindness pays, so pay it forward with interest and you could be in first class in the blink of a smile.

Your flight may only have one or two upgrade places available, so maximise your chances of bagging them by rocking up at check-in at least 5 hours before the scheduled departure.

 Empty Leg Charter Flights

Every time a private jet is booked for a one-way flight, an empty leg becomes available for the return journey. This is because an aircraft must fly empty to return to its previous destination and pick up its next set of passengers. This means that by booking wisely you could save up to 75% on the cost of a conventional private jet charter.

Empty Legs are flights where the departure airport, destination airport and time of departure are pre-defined. Perfect for short notice leisure trips, a private jet empty leg is the best value way to fly VistaJet.

Europe’s private jet traffic see a significant peak in the summer, so there are many more empty leg flights available, and amazing deals to be had.

Also, ‘One Ways’ are jets available to charter near you within a specified time window for a reduced price so you can take advantage of this.

So in the future when you are travelling for business don’t settle for a poor service at a bad price when you could be traveling in luxury and comfort for less than you might have previously imagined. Why not you step onboard your own private jet instead  for the same or even less than the price of an airline flight?

Image: Gellinger

Savvy Stuff Great Business Owners Do Every Day

How does your day start? For many people, it involves stubbing a toe, taking a cold shower and missing the train. And, it doesn’t get much better as the day gets longer. Flip the script to a successful business owner and analyze their day. Yep, everything goes to plan. So, why is there a difference between you and a certain Mark Zuckerberg? Nope, it’s not because he’s a genius coder or the head of a multibillion-dollar company. It’s because he does things every day which encourages success.

Here’s what the best business owners do on a daily basis.

Search Listings

One of the biggest mistakes a boss can make is to be happy with the current lease agreement. “We have six months left on the lease, so there is no point in looking elsewhere yet” is something many owners say. The reason it’s a bad move is that it’s short-sighted. The search for office space should never stop because it’s one of the most significant business expenses. Plus, the right location can improve the company’s reputation and, therefore, its bottom line. Even if there is an agreement in place, a top negotiator will be able to find a solution. Start by browsing but don’t be afraid to pull the trigger should a perfect property appear.

Resist Change

It sounds narrow-minded, but it’s the opposite. Every boss wants to stamp their authority on the business. However, there are times when the firm is doing great and doesn’t need to change. A boss might want to do things differently, yet they need to think about the consequences. Is it worth unsettling the company for the benefit of your ego? The answer is no, which is why you need to consider your actions. By just thinking about the necessity of the change, you can resist the temptation.

Make A List

Organization is the key to great leadership. The reason is simple: it gets things done. Far too many bosses believe that attending a meeting or making calls count as a hard day’s work. Well, it isn’t always the case because what’s best for the firm depends on the context of the day. And, context changes every day once the clock strikes twelve. A boss who makes a to-do list isn’t incompetent but smart enough to realize they have work to complete.

And Prioritise

However, creating a daily list is only the beginning. The key to success is prioritizing the jobs which need completing as soon as possible. Plenty of owners have things to do every day, yet they tackle the list upside down. Begin each morning by ranking the list of jobs based on their importance. Do you need to make a call? Can it wait or does the result impact the entire company? If the answer is it can wait, then leave it until a later date and make time for something significant. It’s a simple yet effective method.

The thing you can do to transform into a great owner is to replicate successful people.

Photo: Startup Stock Photos

Fake It ’Til You Make It: How To Look Like A Bigger Business Than You Are

Kaboompics//Karolina

When you first start in business, it’s highly likely that you’re going to have big dreams. Because it’s very rare that people start out with their own venture, wanting to keep things small and close-knit. But in order for you to make your small business big business, you have to work hard – and that can take years. You may even find that actually being a small business makes things harder for you. Whether clients don’t want to work with you, or you can’t get access to the right suppliers, you might want to think about faking it ’til you make it. Because more often than not, you can make your business look bigger than it is to impress, and still deliver as your stakeholders expect you to.

Get A Professional Website

Whether you’re an entirely online business, or you’re an offline business, you need to use your online presence to your advantage. The first step you need to take here is with your website. Because it needs to wow. Poorly designed websites are often a huge giveaway for new, small, or inexperienced businesses. But if your website is striking, impressive, and super fun to be on, then you’ll find that clients and suppliers are going to take you more seriously.

And A Personalized Domain

Okay, so you get that incredible website designed, but then you still stick to a web address that’s connected to another business. How is that going to look? Instead of being .wordpres.com, you need to have your name all over your domain. Email too – because @gmail.com won’t work either. But, by using mybusiness.com and @mybusiness.com, you’ll definitely look as professional, experienced, and as big as you want.

Secure A Working Address

With a killer website and online contact details in place, you then need to think about the other things that can let you down as a small business. Your mom’s garage address? Not going to cut it! But a cool virtual address using something like Hoxton Mix is definitely what you want. A virtual address can always make you look bigger or more relevant when you need it to.

And A Business Number

But what about a business number too? There are lots of reasons why your cell phone shouldn’t be your business phone, and one of them is for professionalism. If you’re this big corporation with a fancy office and website, then you need a business number too. But that doesn’t mean you have to get one just yet – especially if you are operating from the garage. Instead, you can get a number that forwards to your cell, for now, giving the appearance that you’re bigger than you are.

Use The Royal ‘We’

And don’t slip up. If you start talking to clients and suppliers using ‘I’, then they might realize that your business really is just you! But, if you can use ‘we’, they’ll believe that there’s more just you running the show. Even if you’re a one-man band at the moment, you won’t be forever – so you may as well get used to using the royal we now!