For a lot of people, online content has become a natural part of their everyday life. It’s not only easy to consume, but it is also quickly accessible and, more often than not, simple to manage. While online data multiply on a daily basis, you can get overwhelmed by the sheer volume and sometimes forget what online content really means on a personal basis. Indeed, as we all share, exchange, create and consume content online, it’s become essential to dive in and discover the four key pillar of digital content and how they can affect you in your day-to-day life.
Content means security
Digitalized content is often perceived as safer than paper archives. Indeed, it has the advantage of being indexable in a multitude of archiving systems simultaneously, making it, therefore, quicker and easier to access. All it takes is 0.1 second for your laptop to find the data you’re looking for. But, ultimately, online content can be exposed to a privacy breach. If your data storage has been corrupted, you might lose valuable information, or worse, you might unwillingly expose information to cybercriminals. In the context of business, you have a responsibility to ensure the protection of the content your store online. But hackers can work faster than security systems!
Content means money
In the business world, online content is often synonymous with income. Indeed, most clients discover the product or service they need online; the online content can, therefore, lead to a purchase action. Factors such as SEO and PPC can also facilitate your visibility and encourage a sale. Additionally, when the creation of online content is the core of your business, such as for bloggers, the possibility to join affiliate programs such as Wowtrk can also generate extra income. Here too, SEO and sheer volume of visitors are key to guarantee your success.
Content means expertise
More often than not, for those who are looking to attract new clients, or even to impress future employers, the creation of online content is closely linked to the display of expertise. For companies, this can be part of their blogging and content generation strategy, where they can invite experts to discuss hot topics. For individuals, the example of Nina from Airbnb comes to mind. Nina chose to apply to the company by creating her own website to display the result of her research into Airbnb’s future market opportunities. She then shared her findings with the company and was successfully welcomed as a new team member.
Content means connection
Online content, in the form of chat or comment feeds, is part of Millennial communication. More and more adults turn to the online world to share their personal struggles with strangers. As surprising as it might sound, you will find more people ready to listen and advise than trolls trying to hurt you. That’s because, online content is part of creating a bond between people, wherever they are and regardless of their status and beliefs. The goodness of strangers online can be a life-changing experience.
In the end, online content defines who we are and what we want to be. It’s used for security, financial profit, career growth, and even emotional support. We are, ultimately, the content we share.