When you set about starting your business, or when you need a revamp, it’s easy to think that your website is just a small part of things. That it can be a simple thing that will do its job without any help or updates. Well, you’re wrong. Your website is only going to be successful if you give it the right things. You need to drive traffic towards it, gear it up to look the best, and give it a leg up on the competition.
Your website is an outward representation of who you are as a business, and as such, it should have as much attention given to it as any other part.
From the get-go, your website needs to be appealing. Looks do count when it comes to your site. It needs to be easily accessible, and easy to navigate by everyone. With web-building sites like WordPress and Wix, a lot of websites have a similar feel to them. And that can easily work in your favour; if a person is familiar with how to use your site, then they are more likely to spend more time there. But, obviously, you still need to make it stand out from the other, similar sites. Build the page around your company’s aesthetic, match your business cards with your website, and continue the colour scheme through your office.
You need to gear up your website with SEO. For those who don’t know, SEO (Search Engine Optimisation) is where you use keywords or phrases within the body of some text which increases your standing on a search engine. These keywords are what people type into a search engine most to get the results they want. So, by using them on your site, it’s much more likely that you’ll be found. SEO marketing is one of the most important parts of your marketing campaign. It should be used in every piece of text you put out on the internet. And for your website, you want the keywords to fit seamlessly into the content, and not stand out like a sore thumb. Similarly, your wording should be readable by everyone. You might be a highly qualified lawyer, but you don’t want to turn away possible clients purely because they couldn’t understand your website.
Probably the only thing in your marketing arsenal that is more important than SEO is your use of social media. Everyone is on some sort of social media platform, so why would you not be? It’ s a great place to connect with customers, gain new ones and show the world that you are a relatable human being that they could easily do business with. And everything you post or update should be leading people back to your website. Just wrote a blog? Tweet about it, the link will lead them straight back to your site. Something happens in the news that you can link back – link it back. Every opportunity should be grasped with both hands and used to your advantage.