Search Engine Optimization (SEO) is a key factor in driving traffic to your website. Incorporating the newest SEO techniques will make your web page appear higher in the search results of Google or Bing. Unique, high-quality content with a reasonable number of keywords is still the foundation of SEO. The frequency of new content keeps your website fresh and appealing. Guest posting services can help establish a routine for publishing new content. Sharing the responsibility for content creation with someone else will give you more time to interact with your customers.
The technical back-end factors can heavily influence search engines. An XML sitemap tells search engines how to index your site. Faster is better. A web page that loads slowly or has broken links will push your site down in the search results. The newest Google Penguin algorithm looks for human-friendly websites. Penguin gives you points for high quality and relevant data. It takes away points for sites using keyword stuffing and link buying. Pleasing Penguin will not only improve your search ranking, but it will also give your visitors a better experience.
The goal of “off-page” SEO is to appeal to the majority of Internet users are active on social media. Sharing images, videos, and interesting graphics draw traffic to your site. More importantly, visual content is more likely to be shared with other users on Facebook and Twitter. One study found that the engagement rate for visual content is 600 times the engagement rate of text-only information. See the infographic below for more information.
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