It seems that most businesses only care about the people that they can get through the door. Finding new clients is obviously a very important part of success as you will need new investment to grow and expand. But, the emphasis on new customers can distort your view of your existing clients. Just because they are investing money now doesn’t mean they will invest for the foreseeable future. Like any client, old or new, they want to see you treat them with respect and give them a reason to keep your partnership intact.
Here are the ways you can achieve that goal.
Be Amazing
The main reason they are with you is because you are the best fit for their company. The services that you provide are perfect, which means you need to continue that standard into the future. As soon as your standards start to slip, your clients will begin to lose faith and look elsewhere. No matter how good the relationship, it is still a business relationship and you still need to hit the mark each and every day.
Stay In Touch
Even though you work together, you might not see one another for weeks or months on end. Business works like that because there are so many different angles to cover. As a result, you can’t spend every minute on one client or investor, especially if you want new investment. However, that doesn’t mean that you cannot talk to your clients from time to time. In fact, it should be on your to-do list. Clients love it when businesses call them just to check in as it shows them that you care. It is only a small detail, but it makes all the difference
Send A Christmas Card
Alternatively, you don’t even need to pick up the phone because you can send a card instead. Cards have the same effect and are a very intelligent gesture if you want to keep your client list on your side. With Christmas on the horizon, there is no better time to send them a festive card. If you want, you can even send an ecard. Christmas ecards for business are becoming more and more popular as they are cheap and easy to send. It is the digital age gone mad!
Value Their Input
You are the professional – that’s why people hire you in the first place. Yet, the clients are the people that know their business the best. They know their brand and what represents it best, even if they don’t know how to create the content. At the end of the day, you should have the lion’s share of the decision. But, you should involve your clients in the major steps along the way. It shows them that you value their opinion and that you are open to debate and discussion.
Be Decisive
Clients want strong and committed people making their decisions. They need to know that when the time comes, you won’t hesitate. You cannot afford to be uncertain when it comes to your clients because it shows weakness and a lack of expertise.