Content is the bread and butter of any online business. It helps define your personality. It establishes your brand. It attracts prospects, keeps them at your website, and turns them into customers. Content is an essential element of your online success. Mixing it up and providing new forms of content to your audience can give your business the boost you may be looking for. In fact, a simple ten page report can accomplish loads. Here are some ideas:
1. Give it away as a lead magnet
Probably the most obvious use of a ten-page report is to give it away as an opt-in for your email list. Create a top-quality and highly focused report. Require an email address for delivery, and start creating a mailing list. Of course, the benefit comes when you begin emailing these qualified prospects, connecting with them, and converting them to customers.
2. Give it away for free
If you already have an email list, consider providing them a free report with no strings attached. Use the report to further establish your likeability, credibility, and authority.
You can give your report away for free on your blog or website, but why not reach out to a new audience on Slideshare? Include a call to action at the end of your report to promote a book, services, or products depending on your business model.
3. Publish It!
You can’t publish a book for free on Kindle and 10 pages isn’t really enough to justify charging even the smallest price allowed in the Kindle store. You can certainly try it, but you may risk getting bad reviews. However, you can publish a book for free at Smashwords, which also makes your book available on other platforms including Apple iBookstore, Sony, Kobo, Barnes and Noble and Aldiko. A published book, or report, helps boost awareness for your business. It also helps build credibility.
Finally, if you’re giving the report away for free, don’t hesitate to break it into smaller pieces to use in other locations. Use a section for article marketing purposes. Share a page in your newsletter. Pull nuggets of information out of the report and share them on Twitter, Facebook and other social media sites.
One simple ten-page report can help you achieve your business goals. It can give you the boost you’ve been looking for and best of all, you can create a short report in one afternoon. It’s a fantastic return on your investment.
If you’d like more ideas for creating, using and re-using content, that’s what I cover in my Online Business Club this month in the module ‘Make your content work for you: How to squeeze the most out your content without it taking up too much of your time’ Click here to find out more and get your 7 day trial