Just a few weeks ago I launched my new blog, WomanPlusBusiness.com. And I’ve decided to close it down already!
Why on earth would I do that? Let me explain….
Back last year I realised that I was blogging about subjects here at Business Plus Baby that would be useful for any woman with a small business, but that by having ‘baby’ in the title that I may be turning some readers away. Also, I know that many mums of small kids are just starting out with their businesses and need beginner-level info, whereas some of my readers who have been with a me a few years are ready for posts with a bit more depth to them.
So Woman Plus Business was me broadening out and opening up to more readers.
My intention just after the Woman Plus Business launch was to get as much feedback from new readers as I could. I wanted to make sure I posted articles and videos that were incredibly useful and just what my readers wanted. So immediately after readers signed up for my mailing list I asked them (in a video) what their number one business challenge was. I also talked to women micro-business owners face-to-face at networking events.
This was a great strategy and I felt I got a good idea of what this group really wanted. It turns out that they desperately wanted help with online marketing. The good news was that I could absolutely help with this and was excited about doing so.
So it made total sense for me to focus on online marketing instead of the wider range of topics I’d been planning.
The not-so-good news was that after just a few weeks I had a blog that was focused on the wrong subject. I worked out a way of twisting Woman Plus Business into an online marketing blog but it didn’t feel right. I kept procrastinating over promoting Woman Plus Business. For me that was a sure sign that something was wrong because I’m not normally a big procrastinator. So I went with my gut and decided it was time to move on.
Rather than come up with a new brand for another new blog I decided to keep things simple and just show up using my own name. So from now on I’ll be blogging about online marketing over at HelenLindop.com, as well as continuing as usual here at Business Plus Baby.
Even though Woman Plus Business wasn’t working for me, I’ve written some posts there that I’m really proud of, so I’ll be republishing them on either HelenLindop.com or here at Business Plus Baby depending on where they fit best.
If you’re wondering what I’ve learned from all this, then here it is…
1) I spent months trying to get Woman Plus Business ‘right’ before I launched in January. I should have launched earlier and got feedback sooner because I would have saved myself some time.
2) You never know if something is going to work unless you put it out there for other people to see. The great thing about web-based products and businesses now is that you can keep trying out new stuff without wasting tons of time or money. Experiment and don’t be afraid of failure because failure is an integral part of the process. If you’re going to fail then you need to do it fast so you can learn and move on.
3) Always, always listen to your audience. They will tell you if you’re on the right track in a way that going around in circles inside your own mind never will.
4) If it doesn’t feel right it probably isn’t right. I had bad vibes about Woman Plus Business on the run up to launch, but I told myself it was pre-launch nerves. I need to learn to listen to my gut more.
So what’s next for me? I’ll be blogging about online marketing and social media over at Helenlindop.com, so I’d love it if you fancy popping over to say hello. My next project is a Twitter marketing online course, and I’ll let you know when it’s ready!
And huge thanks to you for your support as I launched Woman Plus Business, too. I really do appreciate it.
Image courtesy of phanlop88 / FreeDigitalPhotos.net